WRL Blog Update

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May 012011
 

Folks,

It has become more and more difficult to find articles to post on this blog.

For the last year, I’ve posted some that really weren’t up to the standard I’d like, but if I didn’t lower the bar, there would be virtually no articles to post.

After a year of this, I’ve decided that enough is enough. I’ve still got some articles in reserve that I will post, but after that, posting to WRL (in its current incarnation) will discontinue. I wish that wasn’t the case, but scanning 300+ articles a week to get only three or four that are post-worthy just isn’t a good use of my time or this blog’s.

What will become of WRL? At this point I don’t know. There are hundreds of articles in the archives, so I doubt I would delete the blog, but what its future will be, I just have no clue.

So stay tuned. There’s still nearly a month’s worth of articles that will be posted, and I’ll post later about what will be done with this blog.

Blog vacation

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Apr 062011
 

In case you just found us and didn’t come over from the old site on Blogger:

The WRL will be on vacation from April 11 – April 23, 2011.  Article posting will resume on Monday, April 25.

 

by Troy Mellema

in Publishing / Writing Articles (submitted 2011-01-30)

Web marketing is growing by leaps and bounds, and there are several ways to gain visibility for your company online. The two biggest options seem to be pay per click marketing or article marketing. There are several experts in each camp, and the debate is pretty heated regarding which campaign type shows the best results. Pay per click marketing is definitely a paid marketing technique, while article marketing relies on more natural results. With SEO articles, your goal is to get your company’s website to appear in the top search engine results for several different keyword combinations. It involves linkbuilding as well as providing important content for your potential customers. One requires more money, while the other requires time and patience. So which one is better? Is there a clear winner between the two advertising methods?

You can select studies that will show you the results for both marketing campaigns, but these are not usually helpful. Many will claim that PPC marketing is the best choice, while just as many will also stand behind article marketing. You will probably find that the companies who sponsored the studies already had a favorite, and the results will reflect that. For instance, the IAB, or Interactive Business Bureau, and ComScore studies are often sponsored by companies that influence the results. There is a great amount of trust in the results from these studies, but you must really take into account that a study sponsored by a PPC company will always report that PPC advertising is the best idea.

There are actually several factors that you will need to consider before you can make a truly informed decision. There is proof that both the PPC and the SEO campaigns will work. The question is not which one will work; the question is which will work better for your needs. You will need to understand the criteria for each before you can make an informed decision. There are three main factors, including cost effectiveness, conversion to sale ratio, and click-through rates. Only by studying how each of these factors can benefit your business will you come to the conclusion of which campaign will work better for you.

How It All Works

You are relying on potential customers to seek out information that will direct them to your products or services. Each time they enter search terms in a search engine, they are rewarded with several results. Often, the top ten results are the only ones that particular consumer will see. In addition to these ten search results on the first page, there are also PPC ads to the side of the search and across the top. These ads are returned according to search terms, too, so they are quite relevant to the customer’s needs. However, most searchers feel that the content results, those returned by the search engine, are “real” and will often click those before looking at PPC ads. The problem is that you need to figure out how to get your website to rank in those top ten results, whatever the keywords might be, and there are a lot of factors that go into making that happen.

A natural search requires no fees, while PPC ads require payment every time someone clicks on your ad. The companies that can pay the most money will see their PPC ads placed at the top every time, which means you could find yourself with some serious competition from corporations that have more money to spend on their pay per click campaigns. With article marketing, you need not pay a fee to list your articles, and you can be sure that your customers are getting valuable content each time they conduct a search.

Your potential customers may not want PPC ads at all. In fact, many consumers will stop clicking on PPC ads after the first few searches if the results are not what they’re seeking. These customers will, however, continue to search through the natural results, or the actual web content returned in an Internet search, until they find the content they desire. Even those who agree with pay per click marketing campaigns will agree that there is not a lot of substance to offer potential customers. In fact, many people have found that the words used to draw in customers with PPC ads are often misleading or even dishonest. If you customers are looking for valuable information, they will likely be offended if they click on a PPC ad and are taken directly to a sales page. For potential customers that are determined to make their own decisions, this will be extremely frustrating.

When you choose article marketing, on the other hand, you are immediately providing your customers with valuable information that may help them make a decision. These are not ideal for immediate results, and can in fact take quite some time to really pay off, but the long-term effects on your marketing are undeniable. Your customers will see that you are not necessarily trying to sell, but are rather trying to inform so that he or she can use the information whenever necessary. You can provide detail and make important points with article marketing, while PPC ads don’t really contribute much of anything. You might get someone who’s in a hurry to click on your ads, but it’s the serious customers who will read your articles and remember you for later.

The question is not necessarily which choice is better; it’s more a question of which choice is better for your particular needs. If you are looking for something that will give you a huge number of results within a very short period of time, then PPC may be exactly what you need. If, however, you have the time to dedicate to building a solid marketing system that relies on quality of information, SEO articles are your best choice.

Marketing with Pay Per Click

There are advantages to pay per click marketing, with the most significant benefit being nearly instant results. The moment you pay your money, your ads will be found on search engine. SEO results take time, and you might need something as soon as possible. Your PPC ad could be all it takes to get the visitors that you need.

Pay per click really does have great conversion rates, too, according to ComScore. 18.3% of searchers click on paid ads, while only 4.3% click through the organic search results, according the study. ComScore also maintains that 1.4% of these visitors will be converted into sales with PPC ads, while only there is only a .6% conversion rate for the search engine optimization articles.

Marketing with Organic SEO

Most consumers who conduct an Internet search will only read the first three pages of results when they are looking for information. These searchers are more likely to click on the returned search results rather than a PPC ad. These articles will also be available indefinitely, while the ads will disappear the moment you stop paying for them. Theoretically, your articles could bring you new customers forever.

There are reputable sources that tout article marketing as the wise choice. iProspect and Webxico maintain that 77% of search engine users will choose the organic results over the ads listed at the top and sides of the page. These studies also say that conversion rates for article marketing is 25% higher than pay per click.

Making the Right Choice

What you must consider when choosing between the two is not the cost or the performance, but the longevity. With pay per click ads, you will lay out a great deal of money, but you will also see a huge surge in traffic immediately. Managing these campaigns can be pretty intense and take up a lot of time, because you must figure out how to turn those visits into sales and how to keep these customers returning at a later date.

You will need to continually pay to keep the same results flowing in. Unless you have deep pockets for advertising, you will see that it’s nearly impossible to keep up with your campaign. Once you withdraw the funds from your PPC campaign, your ads will disappear as well, and with them, the hopes of driving more traffic to your website.

With article marketing, you do have to give up the immediate results that you could see with PPC, but you gain the trust of your customers in return. People are becoming more and more likely to ignore pay per click items in favor of articles that will give them the information that they need. People are also becoming more and more Internet savvy, which means they are less likely to trust everything that they read online. With article marketing, you have the chance to really prove to your customers and potential clients that you know your industry. It will take time, but you will begin to see results, and those results will last much longer than any you might receive with PPC ads.

The difference between the cost is also something you should consider. Pay per click can be expensive, and only gets more costly the more people click on your ads. You will be competing with thousands of other companies for those top spots, which will also take a toll on your advertising budget. The moment you pull the plug on those advertising dollars, it all goes away. Article marketing will cost you next to nothing, unless you want to hire a professional to provide you with well-written content. Once they are in the article directories, they will stay there indefinitely. If cost is the issue, there is certainly a clear winner.

Determining Return on Investment

When determining the return on your investment, it really depends on what you see as a return. If you consider instant traffic to your website the return that you were looking for, then PPC ads will certainly offer that. Initially, PPC ads will bring you great numbers of visitors, but these numbers will fade. You will find that you are soon paying more per paying customer than the ads are worth.

There is a slower return with article marketing, but there are other things to consider before discounting SEO writing. First of all, your actually monetary investment does not need to be large at all. Secondly, once your investment does start paying off, it will never stop. Your articles will always be out there driving more visitors to your site and convincing customers that you’re an expert in your field.

There are convincing studies that show the return on investment with organic search results are more consistent than those with pay per click, as well. Gord Hotchkiss breaks it down with some pretty impressive numbers. If there are fifty high traffic search terms, there are 2.8 million searches for these each month. That would equal 456,000 visitors for PPC and 153,000 visitors from article marketing, according to ComScore’s statistics. The cost for these 456,000 PPC visitors equals around $500,000 with a cost per click of $1.18. SEO companies, even the most expensive ones, will only charge around $10,000 per month. This means that the cost per click on your articles averages about $.07. Even if you consider that PPC often has a higher conversion rate, you will still pay nearly $150 per person. Compare this to the 611 people who will visit because of your article marketing, which will only cost you around $16 per person. You are also likely to see a higher quality of customers and your articles will always generate traffic for you.

Keep in mind that PPC traffic will often leave as soon as they land on your site. Even if you do see a higher than normal conversion rate, you will still have to pay for all of those visitors that just stopped in long enough to charge you for the click. Article marketing will bring you customers over and over again without ever charging you for the additional clicks.

Article marketing is a one-time investment. You find someone to create some great content, put it out there for your customers to find, and your job is done. With pay per click, you will keep paying and keep paying, with little more to show for your efforts than a drained advertising budget and puffed up traffic numbers.

 

About the Author

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

 

Blog Vacation

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Dec 052010
 

Folks,

WRL is taking the rest of the year off for holiday shenanigans. We’ll return to our regularly scheduled posting on Monday, January 3, 2011.

We hope all of you have a very safe and very happy holiday season.

See you next year!

Nov 162010
 

Folks,

Just so you know, this blog will be on vacation all next week for Thanksgiving week. Regular posting should return on Monday, November 29.

Have a wonderful week!

 
by samuel mowe

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someones ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

About the Author

Hi my name is samue mowe and am the founder of the leeds business academy and this is my plege to you, I will unlock the secrets for you, to building a substantial online monthly reccurring income! http://leedsbusinessacademy.com
 

by Bob

What are the differences between Drupal, Joomla and WordPress when selecting to use a Content Management System (CMS)? Given all the variations between the 3, what is the best one to decide on?

A CMS will typically return with the ability to help with user accounts (that might involve a variety of roles e.g. admin, editor, basic user etc.), it makes and preserves menus, and it manages the content of the web site and the general system. A CMS is essential for the easy running of huge, content wealthy sites.

Drupal is a highly sophisticated programming interface for internet developers. This CMS can work on any platform that has a internet server ready to run PHP and a database, it desires these so that it will store the web site’s content and settings. There are many themes that may customize the approach a web site appearance and feels, all an administrator wants to try to to is opt for the required theme from a menu. Drupal is a very powerful tool that’s best suited to advanced PHP developers, it is typically accused of constructing sites that aren’t terribly pretty though anyone with a smart understanding of it’s templates system will not have a problem with this.

Joomla is another well-liked CMS. This CMS is additionally written in PHP, it stores all necessary data in an exceedingly MySQL database and also includes options such as RSS feeds, page caching, blogs, news flashes, and thus on. It can be uploaded onto any net server that supports applications for PHP. There are a number of different hosting sites that give a management panel that enables the deployment of a Joomla web site. Joomla isn’t as complicated to use as Drupal, however if a web site desires to travel beyond the standard setup it would possibly prove too much for the novice programmer.

WordPress is usually used as a blog publishing application which will be powered or operated by PHP and MySQL. This has several different options that include a plug in design and a framework for templates. 3 hundred of the worlds biggest websites use WordPress as their CMS. This is often the most well-liked blog software used today.

It has features like templates and widgets that may be positioned without needing to grasp any PHP or any kind of HTML code. It additionally options links that use integrated link management, a helpful search engine and supports the posting of non-blog articles hence its use as a CMS. WordPress allows users and developers alike to travel beyond the options that come back pre-installed by adding several a lot of features via freely on the market plugins. It’s the ideal solution for anyone who needs a feature wealthy website that’s straightforward to setup.

In making your selection of CMS, it is best to understand the full scope of the web site that you’re creating. Selecting the incorrect CMS at the start can cause no finish of problems as transferring to a brand new system could not be so easy. For complex sites with unique options Drupal is recommended. For less complicated sites it’s best to travel with WordPress. Joomla lies somewhere in between.

About the Author

Bob has been writing articles online for nearly 2 years now. Not only does this author specialize in CMS You can also check out latest website about : Clant ShirtsWhich reviews and lists the best customized t shirts





Oops!

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Sep 292010
 

Sorry folks. Monday was invaded by RL stuff, so the article posting didn’t take place. Posting should resume tomorrow.

 
by Benjamin Glass

Many of today’s legal marketing strategies revolve around technology—primarily the Internet—to grow their client base. Traditional lawyer advertising involved print ads, TV spots, and billboards; now it’s focused on banner ads, YouTube videos, and websites.

The Importance of Your Lawyer Website in Your Legal Marketing

Your lawyer website is a critical piece in your legal marketing machine. When used properly, it serves as a central hub for all your Internet marketing. Your external lawyer advertising methods should all point your potential clients to your easily accessible “home” on the Internet – your lawyer website.

In many of your external legal marketing venues you’ll be pointing your potential clients to your website. Just as your personal appearance is the “face” of your practice, your website can be considered the “face” of your Internet presence for your practice. It’s often the first impression your new clients will see of you and your law firm, so it’s important that you make a good appearance on the Internet.

Organizing and Populating Your Website

To successfully convert website viewers to new clients, your lawyer website needs to be clean, organized and inviting. By working with an experienced webmaster you can design a clean site that’s easy to navigate so clients can find exactly what they’re looking for. A good Web content provider and search engine optimization (SEO) company are also critical parts of your lawyer website success.

The content on your website should be relevant to your practice areas and optimized to draw in new clients through organic search engine traffic. Once your visitors are finding what they need on your website, you need to make sure that each page gives them a place to ask for more information. The “Contact Us” form needs to be linked on all pages, with separate offers for more materials peppered throughout your Web content.

Driving Clients to Your Website

The key to getting more traffic and clients viewing your lawyer website is in keywords and search engines. While some clients may be driven to your website by typing in the actual address they got from a friend or one of your other legal marketing strategies, most will come from search engines. In most cases, these clients aren’t looking for YOU specifically, but, rather, a lawyer that offers your area of legal services.

When a user performs a search, they are typing in keywords or phrases that they’re interested in. It’s important to understand which key phrases are identified with your lawyer website and then make sure they’re used within your Web content. When the search engines see that the phrase a client is searching for is used properly on your lawyer website, you will rank higher on the search engine results.

About the Author

There’s a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business – (703) 591-9829.
 
by Daniel Beck


As an end user you most likely don’t care about the difference between dynamic and static sites but as a small business owner, corporation, or creative individual, understanding the difference is the first critical step in establishing your web presence. To save you the time of reading this article, I’ll just give you the answer straight-up…don’t bother with a static website. Whether you are building your own website or having one built for you be certain you are getting a dynamic website.

Okay, now for the more inquisitively minded, I’ll explain the fundamental differences between the two. First, let me indulge my geek tendencies and present the more technological explanation for ultimate clarity on the topic.

Static pages and websites consist of fixed specific documents that are made up of text and code in the form of markup. A request for a web-page invokes the server to send the file being requested, most likely an HTML file to the browser where it is displayed exactly as the creator of that file intended it to be displayed. The servers only role in this instance is to provide the specific file without modifying it in any way.

A dynamic web page or website requires more effort on the server’s part. In the early days of my website endeavours I recall using server side includes to involve the server in not only providing a specific file such as an HTML file but to also embed into the files it was serving additional content which the server would dynamically create. This was a limited and early use of dynamic content for a website. Modern dynamic pages and websites don’t contain static pages for every page you visit on the site. Rather, the server interprets the content you seek and assembles a specific document, just for you and then sends it to your computer’s browser for display. In essence, with a dynamic website, the server creates every file or web page it transmits.

If you let those last two paragraphs roll around inside your mind for a minute or two and explore the possibilities of dynamic content, you’ll begin to see why most sites are dynamic and how boring the web would be without dynamic content. If the web were made up of a bunch of static pages it would best be compared to nothing more than a book or other print material. Obviously there would be no interaction, you just read and look at pictures and the words and images only change if the author tells them to. Luckily, many geeks that have gone before and tech titans decided to have a more interactive approach to web browsing. Now, by letting the server and user interact with each other the possibilities are limitless. Shopping sites such as eBay, Amazon and iTunes are all possible because of dynamic web pages. Forums, blogs, and social networks all rely on vast amounts of code and server involvement to display every page you visit.

For example, when you visit a static website and click on a link, you will see the exact same page that everyone who visits the site sees. With a dynamic website, when you click on a link or a button, you see unique content intended specifically for you. Let’s say you are on Amazon.com buying that electric powered butter churn you’ve always wanted. You visit the product page and then you add the item to the shopping cart. You now click on the shopping cart button as you get ready to checkout but when you click that link, you are not seeing the same thing that everyone who clicks on the shopping cart button sees. The server creates a specific file showing your shopping cart and the items that you have added to it. This is the most obvious form of a dynamic site.

Great! Now for what really matters. The reason 90% of all sites should be dynamic website is for versatility and ease of use. Content and pages can be managed much easier especially for larger sites. Also, if you want any interactive feature such as a form, survey, shopping system, news feed, comments, forum and many other common features, there is no way you can have any of these with limited static websites. Here are a few of the pros and cons to both types:

Advantages of static websites

* Quick to develop
* Cheap to develop

Disadvantages of static websites

* Requires web development expertise to update site
* Site not as useful for the user
* Content can get stagnant
* Not very search engine friendly

Advantages of dynamic websites

* Much easier to update
* New content brings people back to the site and helps in the search engines
* Can work as a system to allow staff or users to collaborate
* Provides greater functionality
* Permits user interaction – forums, comments, blogs, etc.

Disadvantages of dynamic websites

* More involved and marginally more expensive to develop


In summary, the additional effort required to create a dynamic website is certainly worth it. Also, with the growing number of very successful and powerful Content Management System (CMS) platforms, building and maintaining a dynamic website is much easier than you likely imagine.

If you would like more information on using a CMS platform for your website you may want to consider the following open source software: Joomla, Word-Press or Drupal. There are certainly many more but these are the undisputed top 3 CMS solutions which are at the core of many dynamic websites.
About the Author

Daniel is an entrepreneur that has started many tech oriented businesses. GigaVerointernet.

Daniel Beck and his company can be found at http://www.gigavero.com
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