by Brett C Payne

Being one of the best church websites is no simple task. Not that you should go into battle against each other. As a Christian community, you need to show support for one another and not scheme into getting the top point whatever it takes. So, competition apart, you absolutely have to be one of the choicest so that you can convince people to rely on your advocacies, and eventually lead them into restitution. That’s the conclusive point, isn’t it? So if you need to be the best, do it for the right reasons. Here are four tactics on how you can become a reliable and significant source of religious knowledge, and at the same time captivate visitors and keep dutiful followers.

1. Keep your content short but to the point. This is one of the significant key points amongst the best church websites. Write roughly 500-700 words. Anything extremely short may be assumed less informational, and anything more than 700 may be too overpowering for the readers. As to the subject matter, you can write in relation to things that would be helpful and relevant to your readers. Be informational. Write regarding captivating facts, but be cautious not to put down other religions. Remember that you are supposed to be a peace proponent, so walk your talk.

2. Have an efficient navigation system. Either in text links, drop-down menus, or whatever style you think best for your site, the most necessary thing is that you keep it systematic. Make sure that your readers can easily find what they are trying to look for. Mostly, prime categories are either summarized at the side bar of the website of on a drop-down menu, so readers can conveniently find it. Best church websites are easy and organized, not loud and chaotic. Loud means the colors are very bright, the themes are wrong of a church advocacy, and the fonts are very big. Disorganized means the color combination of the pages is not in sync with each other, the text sizes are not consistent, the links are everywhere, and so on.

3. Supply samples of your sermon. This step will show people a taste of what you have to present as a church. The goal for this, mostly, would be newcomers in your society who haven’t made up their minds yet as to what they church would attend. So, your samples will show them in case your manner of praise and advocacies match those which they are trying to find in a church. Be genuine with this idea. Don’t post something that you think will be appreciated by your readers, but preferably be true to yourself. If you are anti-divorce, then speak out loud for it. At the end of the day, it’s not really about pleasing men, but pleasing God — a true component of the best church websites.

4. Provide service itinerary and directions to getting to your church. This is to guarantee that people have the information they need in case they would wish to visit your church. You can incorporate the certain quantity of services each week and at what certain times they happen. Directions are also very significant. What’s the purpose of advertising your church if people don’t know how to get there, correct? Provide sketched maps if you have to, as well as popular landmarks that could assist them in locating your church conveniently.

These are the primary steps you need to take to make your way as one of the best church websites there is. It’s all about the plan, conceptualization, completeness, and the integrity you impart. So, everything you say and do will reflect on the faith you champion. That’s why it’s remarkably necessary to take vigilant planning in the lay-out and design of the entire website. Be respectable and professional, but above all be true to yourself.

About the Author

To learn more about how you can have dramatic success with Best Church Websites, it’s important to learn everything you possibly can about the applications before you begin. Visit the following link and you’ll be taken to ChurchInsight for details on full solutions from industry expert, Brett Payne.


by Brett C Payne

Web design for church is somewhat identical, yet significantly different from other websites. You are a representation of a faith and a religion, to begin with, so as a rule you need to be impeccable as to your niche classification. Not that you should become conservative for the sake of stereotypes, but if you wish to compel others in a positive way, you have to save your testimony. Walk your talk, in other words. So, the plan and lay-out of your website should likewise be thoroughly planned to guarantee that you create something perfect out of a highly distinguished advocacy. Here are various things you have to bear in mind when undergoing such pursuit.

1. Keep the lay-out basic. This is one highly significant criterion. Web design for church should not in any way be loud and flowery, nor too colorful and bright. Your visitors would not in any way believe you are a church if your settings don’t actually look like one. Keep your background colors delicate, and your font text to normal. Don’t get too artistic by varying font sizes for each classification of your site. It doesn’t work that way. People couldn’t evidently get to what you’re saying if they’re too disturbed with the visuals, so keep it soft with the colors and font sizes. Be certain to make use of the similar theme all throughout the pages of your site so that people don’t get confused whether they landed at a different page or what.

2. Update routinely. Another impeccable feature you shouldn’t disregard in a web design for church is to make daily updates. Ideally, you may need to have a Twitter or Facebook account, where you may link your site, so that every time you have new posts, your friends and followers will know straight away. Now, it’s very important to supply fresh subject matter every day. In the active world of the Internet, any post older than 24 hours is considered ancient. Competition is all over, so if you don’t take time to be the best at what you do, you wouldn’t last long against your contemporaries. Not that you should go neck to neck with each church in your area, but the time you devote to your website ministry is proof enough of how dedicated you are in achieving your intentions. People will pick out the most excellent church, as much as possible.

3. Optimize your site. This can be a subjective concern in a web design for church. Optimization is a kind of Internet advertising, where you’re trading with competition. Of course, in one way or another, having a church website is furthermore a part of your church planting ministry, and naturally you’d like to influence as many people as you can. So, what greater way to do that than to get high ranks on search engine results pages. There are in reality a lot of aspects contained in search engine optimization that it may basically need another article simply to give an outline of all of the methods involved. The most excellent course to do that is to have as many back links as possible, and you can begin by selecting the correct keywords for your blog content.

So, a web design for church may not be very distinct from other websites, yet still precisely incomparable, in a way. Standards-wise that is. Competition among churches is unlike the worldly wise standards where you have to step on others in order to get to the top. As a matter of fact, getting back links from partner churches of the same group can likewise include to the caliber of your site. Though the most important thing of all is to be true to yourself. Don’t pretend to be something you’re not for the benefit of fascinating people, because if you do, that can lead to even larger disappointment on their part, and you will lose a possible disciple instead.


About the Author

To learn more about how you can have dramatic success with Web Design for Church, it’s important to learn everything you possibly can about the applications before you begin. Visit the following link and you’ll be taken to ChurchInsight for details on full solutions from industry expert, Brett Payne.


by Brian OConnell

Custom sites are exceptionally expensive. If you’re designing a custom accounting website design you know how easily the cost can spiral out of control. Fortunately there are a few basic trade secrets that can meaningfully shrink, or even obviate, your setup expenses.

Personally I suggest getting a template rather than investing in a custom design.

Once you’ve considered all your options and you’ve decided you really want your website to be unique, there are still a couple of great tricks for avoiding the expense and hassle of a $2000 to $3000 full blown custom website design. Consider modifying an existing template, or combining the best features of two or more existing templates to create a new, completely unique one.

It’s really easy to make an existing template look like a completely unique website design. More often all you need to do is change the header graphic to completely transform the entire look and feel of the site. You can see a picture or image on the top of a lot of accounting website designs. That picture can easily be replaced with one of your own. Other elements of the website are usually pretty easy to change also. Most websites use a technique called CSS, or cascading style sheets, that make it easy to change fonts and colors, and most content managers can even make changes to their navigation menus. Simple changes like this rarely cost more than $300 (usually much less).

Alternately you might want to try combining two or more existing templates into a new, completely unique design. That is exactly what Bernstein Rosen & Company CPAs PC requested with their firm’s website.

On the Bernstein job the first website design had a graphic element they really liked. It showed a stylized image people building a brightly colored puzzle-bridge to a “platform of success”. The accounting firm worked with us on changing the graphic to better suit the companies existing marketing efforts. They resized it, repositioned it, and subdued the colors, changing them to better match the company’s trademark blue.

They felt the overall structure of this particular style was too simplistic. Instead they chose a different template as a guide to frame the rest of the site. When it was done it had the elegance the firm had been looking for, but it also retained the “movement” of the puzzle graphic. This gave the whole design a perfect touch of fun.

The final result was mind boggling. It really looks and feels different, and it cost Bernstein a portion of what they would have had to pay for a pure custom accounting website design.

For nearly all small local firms a standard template is good enough. As your business develops, and as your clientele becomes more sophisticated you might feel a need to get an accounting website design that more meticulously represents your private brand. When this time arrives remember, you don’t need to start from scratch to get a singular website that corresponds to the rest of your practice’s design scheme.

About the Author

Brian O’Connell is the owner and founder of CPA Site Solutions, one of North America’s largest web companies oriented exclusively to accounting website design.


by Nicole Smith

Putting together a a powerful online store site is not as straight forward as installing some random shopping cart software and adding products into it’s database. While that’s a start, the end result and success of such business project is determined by very careful preparation, specifically if the resources is small and we want the website operational in reasonably short terms. A value efficient, and absolutely applicable in most circumstances, option, is selecting an open-source commerce application program and a good shopping template for it.

Let’s pretend we have already made the decision what kind of item(s) we are going to provide on our site. The following wise consideration should be picking the most appropriate and cost-effective shopping cart software. But in practice it’s even more suitable if we go a bit further and choose our style and design first, in the form of a premium shopping cart template! Why we should come to terms with that step first? Well, there are a few recognized, robust, and proven shopping cart platforms – some of the most favored examples these days include Magento, OpenCart, Prestashop and Shopify. Please note: Shopify is in fact not open-source, but a paid web product. We mention it here because it’s extremely popular and suitable for not so-experienced owners of Internet stores.

And this is the motive we really should actually start by choosing the ecommerce template – each one of the above outlined shopping carts has a different selection of ready-made themes we can choose from. In particular, Magento offers the greatest choice of them, considering it’s currently the most popular and powerful ecommerce software and has a big and established community. So we should take our time and browse the available themes – both free and premium. A good premium design would pretty much give an idea about the features and possibilities of the particular shopping cart software. And so our template choice would help us determine which platform would be best for our e-store..

While deciding upon the best layout for our product line, the following requirements would help us review each theme, no matter if it’s available for free or offered on the premium themes market:

1) Does the design overpower the items? Every ecommerce site should put the focus on it’s products, not on the artistic talents of the web designer. We don’t want our website visitor’s attention drawn to the colorful background for instance. We expect them to be mostly intrigued in our products and the design should only assist, and if possible – enhance their attraction as prospective purchasers.

2) Is the website navigation handy and simple to use? We should allow for our visitors to locate what they want in the quickest way possible. We don’t want him or her lost amongst our product categories.

3) Is the template brandable? Can we effortlessly place our company logo and alter it’s styles to match our web identity?

4) Does the general style complement our items? Is the feeling it suggests applicable to the products we are offering for sale?

5) Is the checkout process simple and easy enough? If it requires too many steps and distracting user interface alternatives, the end user might forget about his/her primary objective – to purchase the item he/she wants and give up the cart with the still unpurchased products. We certainly would like to prevent that probability and do our best to guide them through the process in the most convenient and most enjoyable way possible!

About the Author

Our Site specialize only in professional Shopping Templates for your store.


by Dheeraj Prakash

Ever since the introduction of content management systems, managing the content of websites has become a lot easier. With the help of various CMS available like WordPress, Joomla etc one can easily manage, edit, publish and update the content of a website without any professional help. One need not have any technical knowledge or coding knowledge to work with a content management system. You can easily manage the content via a back-end system. These CMS are very advantageous and offer a lot of features to empower a website with lots of functionalities. Discussed below are some of the promising open source CMS.

WordPress: It is a powerful and extremely easy to use content management system. It was initially designed to be a blogging platform. However, it gained immense popularity and was customised into a powerful CMS. It is a full standard compliant CMS proving HTML and W3C validation. WordPress Development ensures interoperability with browsers and compatibility with future tools. It is easy to install and update. It provides full user registration by which you can allow people to register and maintain profiles and leave authenticated comments on your blog. It comes with full spam protection. Tools like integrated black list and open proxy checker help to manage and eliminate comment spam on your blog.

Drupal: It is a modular framework and CMS written in PHP. It is suitable for all websites, small and personal blogs, corporate and political websites. It has a large number of modules which help to develop and organise content with ease. It provides interfaces in local languages. It also provides you the flexibility to revert to your older version. Drupal Design provides clean and search engine friendly web pages. It provides highly accurate statistics and reports to administrators.

Joomla: It is an award winning CMS which helps you to build a powerful website. Because of its ease-of-use and extensibility it has gained immense popularity. It has user friendly features with plenty of power. It has a registration system that allows users to configure personal options. It offers nine user groups with various types of permissions on what users are allowed to access, edit, publish and administrate. It has international support for many world languages and UTF-8 encoding. Its banner management allows you to set up banners on your website. It also offers features like polls and search. You can create polls with multiple features. You can help navigate users to most important search items. Joomla development is the best way to trigger the success rate of your online business. The Joomla developers community works consistently to improvise Joomla features for best results

Frog CMS: It is another open source CMS which offers common advantages based on the well known PHP/mySQL pair. One of its biggest features is that it provides simple hierarchical structured page creation and navigation. It has drag and drop page reordering. It provides flexible page content with reusable “snippets” (header, footer), or sidebar, or extended (custom fields) content. It has a lightweight code with many functions available as “plug-ins”, including file-management, comment forms etc.

SilverStripe: This CMS provides an out of the box web-based administration panel that enables users to make modifications to parts of the website, which includes a WYSIWYG website editor. It is based on Sapphire, a PHP web application framework. It has- an extensible web application interface, drag-and-drop tree-based navigation structure, multiple templates per page, full text search and RSS feeds etc.

Mambo: This is an award winning CMS that can be used for everything from simple websites to complex corporate applications. It is simple, easy to install and provides unparalleled flexibility. It supports multiple languages and is fully customisable. It is preferred to empower government portals, corporate intranets and extranets, e-commerce sites and many more.


About the Author

Pixelcrayons offers best CMS Web Design & development services & content management system solutions at affordable price. Hire professional Joomla Developers at PixelCrayons.


by Ken Marshall

Your customers trust you. If they did not they would not remain your clients, so it’s critical that you do everything you can to sustain that trust. Imperative to this relationship is information protection. Design your your accounting website design to help you reinforce that relationship. Many of your customers aren’t savvy about internet security, which means to be sure their personal information really safe and sound you’re going to want at least a perfunctory familiarity with the security features on your website.

Assuming the office is properly secured (network restricted to local IP, doors locked, alarm system, etc.) the weakest spot in an accounting firm’s security is during the transfer of data to and from your clients. Email is a huge security issue. Email communications are perhaps the biggest security problem your firm has.

Email is BAD. Don’t allow your clients and staff to email confidential information.

The problem with email is that much of the process occurs outside your control. When you send an email it doesn’t go straight to the recipient. Messages are routed through an vast network of mail servers. By the time it reaches it’s destination it’s likely passed through a dozen or so third party servers. If any of these mail servers are hacked along the way, and mail servers are a favorite target of malicious hackers, your email could wind up being intercepted. The biggest risk by far is identity theft, but all manner of dubious persons can benefit from this type of information.

There are ways to make it harder to open the file. Passwords and encryption can slow a hacker down, but it won’t necessarily stop one.

Your accounting website design can almost completely eliminate the risk of this type of attack.

Include a Secure File Transfer feature. When you transfer a file using this type of FTP protocol you can connect directly to the web server, bypassing the outside servers that email depends on. FTP folders can be password protected for each client. Only you and the client you specify will be able to access it. Throw a layer of encryption on top of this and not even your ISP will be able to identify the contents of the transfer! In a perfect world you can even store the data on the web server in an encrypted format making the system suitable for long-term document storage.

A lot of your clients will be nervous about using the internet to send and store files. If you have a basic knowledge of these systems it will go a long way to easing their concerns, so here are a few of the basics…

A favorite method of hacking passwords is called “brute force”. This can be easily foiled by adding a time-out function to the login that shuts down the account for a half hour or so if a login attempt fails. If a hacker writes a simple script that runs every possible permutation of a password until it hits the right one a thirty minute delay every three checks will slow him down more than enough to make this tactic useless. The longer your password is the more secure it is. The absolute minimum safe password length is eight characters, and passwords should be alphanumeric (containing a mix of letters and numbers). Human beings are the most common cause of compromised passwords. Hackers call this “social engineering”. Don’t share your passwords, and if you must write them down keep them locked up where your staff and clients can’t access them when you’re not in the office.

Security Certificates
Security certificates are central to online encryption. They store the keys used to decrypt online data. Make sure you get your security certificate from a trusted source and you keep it up to date or your users will receive warnings from their browsers when they try to use it.

These are encryption protocols. The first, “Secure Socket Layer” is an older protocol. It’s still widely used, though. The second commonly found encryption protocol is much newer. The adoption of “Transport Layer Security” has been slow because many offices use older equipment or unsupported applications that are incompatible with it. There is very little real difference between them. TLS has made some technical improvements, but the details are too technical to explain here. There is a third type called PCT, or “Private Communications Transport” that is relatively unused.

SAS 70
This is an accounting industry standard managed by the AICPA. It’s a simple auditing statement. It’s not just industry self-policing, though. Publicly traded accounting firms must be SAS 70 certified by law. Certification indicates that the firm has been audited and approved.

Gramm-Leach-Bliley Act
Also known as the “Financial Services Modernization Act”, this law includes rules that govern the privacy standards of all financial institutions which by definition includes any business that prepares tax returns. The GLB mandates all accounting practices to establish a formal information security plan, assign an employee to manage security, investigate security procedures of all departments with access to customer files, produce a continuing plan to keep watch over data security, and keep these processes current with changing technology.

About the Author

Kenny Marshall is a marketing guru and former Officer of CPA Site Solutions, one of the country’s most successful website firms dedicated exclusively to accounting website design.


by Edward Smith

To market your own services and products on the Internet, you need targeted prospects. Various search engines can begin sending you targeted traffic, and a lot of it, if you adopt certain strategies.

The first step within your own search engine advertising strategy is not really SEO. Your first step is to understand the web and the way to effectively work with it to advertise your services. The web is really a content powered medium. Searchers are searching for information and facts. These people do not wish to be sold to. They really want worth. You are able to supply this kind of value through the subject material you write for your site, as well as the actual content you write for your sites promotions.

For this reason, you have to create a complete, subject material managing technique. Your current content material managing strategy has to be customer centered, content powered, and enhanced for the search engines. Your own content management strategy should think about both of the on page in addition to off page seo aspects. In page aspects incorporate refining your web page for keywords and phrases strongly related to your website, titles, in addition to site descriptions. Off page elements consist of link swapping and also backlink building.

When you have chosen the subject for your web page, you’ll want to create your website. Determine exactly what content you will prepare. Your sites content should consist of articles, press announcements, and also merchandise review articles. You can also develop no cost information products, reports in addition to newsletters, provided the data you incorporate will likely be helpful to your website visitor. Just before developing your content, you have to do your homework. Find out what your potential customers are trying to find. There are numerous free of charge programs and also computer software available on the net that will help you complete this task. Simply, search for a search term like “keyword and key phrase recommendation software”.

When you’re all ready to write your content material, pick out 2 to 3 keyword phrases to work with throughout the written text for your web page. Write your own content material after which optimize your Internet page with regard to all these key phrases. Even though on page optimization will help you when you do not have a great deal of competition for the keywords you picked, it is far from sufficient if you’re focusing on high competition keywords and phrases. To improve your sites search positions, you will need to link to high traffic websites together with high page rank. Developing links from various other web pages will also make it easier to increase your search positions.

Perform a search using your preferred search engine in order to locate web pages you can link to. Examine these Internet websites. Determine exactly what keywords they use to optimize their own Internet pages. Determine whether these sites exchange hyperlinks, and if that’s the case, request a web link exchange.

The secret weapon to success when you find yourself using search engine marketing is always to research your options before you build your site. The key thing to remember here is that regardless of the amount of backlinks you have pointing at your Internet site, or even how good you optimize your website for the various search engines, you will not gain a high position for the keywords that happen to be way too competitive without having considerable time along with a great deal of effort put in, it may even take up to a couple of years.

You must also keep in mind that you will probably not flourish in any kind of Internet business which you are not passionate about. Pick a subject you like, which has a market after which you can produce a articles and other content rich, search engine friendly Internet site. Work on getting your name out there and make sure you continue to keep advertising your merchandise. You will definitely be successful in the long run.

About the Author

The web site at gives you all you need to know about divorce.

by Brian O’Connell

I know, it’s tax time and your task manager is looking kinda full. You aren’t really worrying about accounting website design at the moment. I know you need to find time to do other stuff (like sleep, eat, and use the rest room), but have you ever thought about how much quicker and more effortlessly your company might grow if you could disseminate your work load out over more than just tax time?

The real key to building a CPA firm is getting clients to utilize your off-season services.

This brings us back to your website. There’s a number of ways your website can help you sell services beyond tax preparation, but there are three features in particular that can help.

As is often the case the biggest problems are the most obvious, so let’s start there. When it comes to selling off-season services the most basic the most obvious feature on the site is all to often designed to appeal to the site owner rather than convert a prospect.

I’m sure you already have at least an “Our Services” page, or better yet; a whole section where each service has it’s own page. Personally I prefer you give each service it’s own page, but using a single page is OK as long as you are using bookmark links to make it easy for visitors to find what they’re looking for. This is nothing new. This feature is pretty much standard even on bad site designs. Unfortunately just having a page isn’t good enough. The content on the page has to be good, too. It’s less important to explain the service than it is to illustrate the benefits of the service. Long drawn out descriptions will bore the visitor, and if you make them too technical you could even make them feel stupid. All the visitor really cares about is how that service can benefit them, so concentrate on that. Put a contact form on each service page so night owls and users who might be too shy to call have an alternate means to contact you immediately.

Another great tool for cross selling off season accounting services is your online newsletter. Again, almost every accounting website design already has this feature, but there is another fundamental mistake that most accounting and CPA websites make. You don’t want to spend too much time on taxes. It’s understandable why most newsletters make this mistake: there’s a lot of tax news year-round and it’s fairly easy to use this information to “fill” a newsletter. Make sure each newsletter has one or two strong articles about your off-season services. Write it using the same marketing style you used on your service pages. Make benefits to the client the focus of each article. You don’t need, or even want, to tell them everything. Just explain the benefit and position yourself as the expert to turn to in order to implement the strategy.

The least obvious cross-season marketing instrument on your website may not be as obvious, but it’s often more effective. Your website design should include a “free reports” section. You want this to be a large section, and you want to write these articles using the same marketing principles we’ve already talked about. While these pages won’t generate quite as much traffic as your service pages or newsletter, but the leads they generate will be white hot! Not only are people on these pages displaying a huge amount of initiative simply by looking over this information they very likely already use your services to some degree or another, so the accounting professional they turn to will almost certainly be you!

Make sure this section is neatly organized into categories that allow visitors to pursue their interests without having to muddle through a bunch of information that doesn’t apply to them. Categories should include topics like “Business Owners”, “Individuals”, “Life Events”, and “Investments”. Add a “send this article to a friend” link to every report. You never know when a visitor will discover a report that applies to one of their friends or relatives, and this can become a very robust referral.

The content on an accounting website is every bit as imperative as your design. Take a close look at your website. It’s a simple enough affair to examine your content and copy and make sure the separate pages live up to the comprehensive design.

About the Author

Brian O’Connell is the owner and founder of CPA Site Solutions, one of the nation’s leading website companies oriented entirely to accounting website design.
by Clara Ghomes

An ecommerce website is the gateway of your business to the wide world of inline trade. If you make sure that your business place is in top condition and equipped with the latest gadgets and amenities, the same care should be afforded your online presence.

The way that your ecommerce website design is done needs to meet some strict criteria if you want it to be your strong point in taking in clients and sales.

Is your ecommerce website accessible 24/7?

Business never sleeps, most especially online. Millions of potential clients are always available, and transactions are always in demand.

To make the most of the power of the internet to funnel clients right your computer screen, your ecommerce website must offer a reliable entry point. Downtimes are the death song of any online business, one that a clever businessman needs to avoid at all cost.

Start up online businesses is more in need of good ecommerce website design to help strengthen their presence.

Are you getting the lowest cost overhead in your website operation?

Money and monthly payments are important part in running an online business. Establishing your brand online will need investments for bandwidth, storage, maintenance, and future expansion.

Proper planning can make an ecommerce website self sustaining after a short while, financing its operation from its own income.

Your ecommerce website should be designed to make money and not to suffer financial losses. Some sites take a long time to recoup their investments, but a good site will ultimately return a profit after sometimes.

Ease of Use

Your website design should be targeted to the most number of users. You can only gain more followers and attract more customers if they will know how to do business with you through the site – the easier the interface to use the better for the customers.

Remember that not every internet user has a degree in computer science, so it is important to make sure that the design is easy to follow.

Clear instructions are important feature of a user friendly site, one that will relieve you of a lot of future headaches that may result from client complaints.

The user friendliness of an online business is an important consideration that customers look into. Doing business in a way that makes the user confident of what to do in every transaction is a sure way to attract loyal client base.

Complete Features

A good website design should incorporate features that are needed to help secure online transactions such as selling and buying.

Every aspect of these transactions should be held with the best security measures in place to earn the confidence of your customers.

Important features that aid the user experience when transacting with your ecommerce site will help build trust between your and the clients.

An online business can rise and fall with your Ecommerce Website Design. Consequently, the financial performance of your business will be affected by how your website offers services to the clients.

About the Author

Looking for the best Ecommerce Website Design? Visit to learn more about the best ecommerce website designers. The site features a lot of information to help you build the best ecommerce site.
by Tucker Stoffers

Design and Layout

Navigation – Every website has a different way of guiding their users. Make sure your website’s navigation is easy, clear and concise. Here are a few tips:

• Link it up! Make sure every main and essential page has a minimum of one available link on each page.
• When all else fails, have a Site Map. Search engines need a site map to quickly discover the vast detailed world contained within your site (and not miss anything!).
• Do not over link any one page.

Content – Your content is one of the most important factors in it’s importance in the eyes of the search engines as well as what actually happens on your site. Your content is what determines you conversion rate and how many visitors you are getting… not much that could be more important so try to remember:

• Have Purpose, the more useful your site is the more people will use and share it. Create quality content and tools that will help the people that find it.
• Determine relevant keywords for your site, and more importantly use them. Utilizing your keywords naturally through the site is the first step in the direction of having an optimized site.
• Use text instead of images to display important information. Search engines can not see images and as such have to rely on “ALT” tags to determine the images objective. As such the “ALT” tag doesn’t have as much prominence as text. When you do use images for make sure to include “ALT” tags to ensure maximum optimization.
• Use your keywords in your links. When you are placing links throughout your site make sure the anchor text is relevant to the page it is pointing to.
• Make sure that your elements and ALT attributes are descriptive and and keyword rich.


Userability – This may not be a word, but it should. The look and feel, the content, and even the prices and quality of your products and services are all useless if your visitors cannot view the site correctly or if the site takes too long to load (the internet makes for some very short attention spans). The following is some great advice to keep in mind:

• Use a text browser to review your site. Most search engine spiders see your site in a similar fashion to a text browser. Helpful little features like JavaScript, cookies, or Flash keep your site from being functional in a text browser, odds are the crawlers will have trouble too.
• Test your site using multiple operating systems and browsers. Google Chrome, Firefox, IE, Safari, and Opera should give you a full sampling on the browser side.
• Make sure your server supports the If-Modified-Since HTTP header. This allows your server to update the search engines on your content changes. Supporting this feature saves you bandwidth and overhead, some people call that a no brainer.
• Keep an eye your site’s performance and load times. Every search engines goal is to provide users with the most relevant results and a great user experience. If your site’s goals don’t match yours your impressions may go down. Tools like Mozilla’s Fast in co-operation with Google Webmasters can help your optimization and tracking efforts.

Quality Assurance

The Basics – Every website and business online would benefit from adhering to following basics. Much of these are a given, but with businesses struggling to achieve profit the illegitimate or “Black Hat” practices can seem enticing. Learn from the experience of others… they are not worth it! Google recommends asking yourself “Does this help my users?” and “Would I do this if search engines didn’t exist?” when considering determining if the technique is black hat or not.

• Keep the user in mind when creating your pages, not the search engines. Deceiving your users or or the search engines by presenting different content to each is a term commonly referred to as “cloaking.” Cloaking is one the oldest and most frowned upon black hat techniques.
• Avoid linking to sites known to be using black hat techniques, or your own ranking may be negatively affected.
• Don’t use unauthorized marketing programs to submit pages, check rankings, etc. Such programs violate Google’s Terms of Service.

Specific Guidelines – As much as Google loves to be shrouded in a cloak of mystery, they have made a few things cut and dry. Google is big on quality content, quality marketing techniques, and honest business practices. It will always be in your interest to follow these directives.

• Avoid hidden text or hidden links.
• Don’t use cloaking or sneaky redirects.
• Don’t send automated queries to Google.
• Don’t load pages with irrelevant keywords.
• Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
• Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
• Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

About the Author

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