by Aileen Gallagher

As is the case with many advances in internet marketing technology, email marketing strategies can provide a steady flow of solid leads. However, it is important to do your due diligence on email campaign software before you choose, in order that you choose the one that suits your business needs best, and will allow you to leverage it to the maximum.

In the highly competitive marketplace that we find ourselves in now, you have to take advantage of every marketing opportunity available. Every dollar you spend on these efforts must pay you back many-fold or they aren’t worth the time and money spent on them. With the right email campaign software, you can put your best efforts to work for your benefit and that of your business.

Fortunately, using email campaign software available today, you can effectively manage your email marketing effectively and efficiently, from maintaining prospects to tracing all the way forward to the ultimate sale, the entire pathway from the beginning to the future of a sales relationship.

Sending out a message isn’t all there is to an email promotional campaign. There’s the management of auto responders, follow up, and closing of the sale. And with the right email marketing software, you can keep track of every step of the sales process.

Common brands of software that can help you maximize your internet marketing success include:

ActiveCampaign–A popular brand of software that guides you through the complete process, from beginning to end, helping you to manage your efforts, with as much or as little hands-on time as you desire. Unlike many programs, ActiveCampaign allows you the option of using the consulting services of the vendor to augment or replace your work, maximizing their expertise as well as yours.

JangoMail–Features of JangoMail include everything from composing your email to linking your email to your mailing database, email delivery, and giving you the ability to analyze the data you send as well as receive as a result of your campaign with auto responders. JangoMail also offers a host of services in addition to their software, including 24-hour tech support, one of the most advanced personalization services available, foreign language capabilities, the ability to connect with external databases, and much more.

CampaignMonitor–Is built specifically for web designers to help their clients with email campaigns that are not only useful, but beautiful as well. CampaignMonitor helps do the work for web designers, along with packing the professional design punch that an effective campaign needs to be successful. And not only can you manage your campaign as it runs, but there’s even an option that can let you monitor what is happening with your campaign via your iPhone or other remote device.

Arial Software–If you want more than just a burst email promotion, try an e-mail in the form of a newsletter that’s sent to each recipient. That’s just one of the benefits offered by Arial Software, which offers a number of different software products that can manage your campaign, in segments or comprehensively–your choice.

From my own experience, my choice of email campaign software is Aweber. After having been swayed to try out other competitors, I decided to stay with Aweber. There are a number of reasons for this. The training videos that they provide are excellent. They help you to easily learn about some of the more advanced features of the software.

Aweber provides great support and a user-friendly interface, so it’s brilliant for beginners as well. There are unlimited auto responders, campaigns follow-ups and broadcasts allowed. It’s a great tool for building a list. But probably, the feature that I like best is the ease-of-use of its tracking facility. It enables you to check to see if your emails are being opened, and which links are actually being clicked. It’s a brilliant tool for everyone working online.

Regardless of the tool you choose, email campaign software is absolutely essential for any internet marketer or online entrepreneur who wants to semi-automate the process of bringing prospects through your sales funnel, or maintaining regular content with current clients.

About the Author

Aileen Gallagher is an experienced and successful Internet Marketer who provides leading internet marketing training for newbies through to the more experienced. She is a founding member os the Six Figure Mentors and is an associate of YourNetBiz.

 
by Dirik Hameed

Many have seen those commercials from Windows that proclaim, when problems arise, “to the cloud!” and are probably wondering what exactly a cloud is and how for example a VMWare host works. Cloud computing is a solution that, as an online business, you should be researching in depth and considering making the transition to this an the solution to your networking and server needs. Due to the capabilities that this options allows for, many see cloud hosting as the wave of the future of networking.

The cloud, in its basic form, allows for the pooling of resources from a large number of different computers in a way that lets you allocate them to processes and applications that need them most, using a virtual environment. When it comes to the home user, this means that the resources from all the computers available in the home will be pooled together for the virtual sharing of resources. When it comes to businesses, most don’t have the resources at their disposal, from their combined resources, to run the daily processes and networking functions required of their business. For a business, this doesn’t mean that you are out of luck if you wish to have a cloud network.

Cloud hosts are network server hosting companies that specialize in cloud networking. You purchase your resources, functionalities, and customization through a company, just as you would with a dedicated server, and they provide you with all the resources that are necessary to meet all the needs of your business. This solutions comes without all the issues and hassles of hardware and server maintenance. You pay for your services monthly with cloud hosting, just as you would with any other networking solution. But rather than managing your network via a physical server, it is managed in a virtual environment. Many have found that working within a simplified virtual environment has a lot of benefits for their business and is even easier to use.

Choosing a cloud host for your networking needs in no way limits your options. Versus the dedicated server, they compare favorably on every count. This networking solution can be completely customized the exact needs of your business, just as you can with a physical dedicated server. You get all the speed and reliability you need for data transfers with cloud hosting solutions. With virtual private network technology, cloud servers are now as secure as dedicated servers, and offer the same level of advanced functionalities that physical servers do. Technology, as it always does, continues to advance, meaning soon these options will surpass the capabilities of the vaunted dedicated server.

What makes these options most attractive is, perhaps, the fact that these are less frustrating and less expensive alternatives to the physical dedicated server. Due to the virtual nature of these servers, hardware is at a minimum, and maintenance can be done remotely. Clients have these savings passed on to them as the inputs required are so much more minimal. Any bit of savings helps, big time, during these trying economic times, as we are all well aware.

Look into your options for cloud hosting today to see how it could benefit our business and help you save a bit of money as well.

About the Author

For a first rate VMWare host package check out Virtual Internet. Virtual Internet are a leading cloud computing host.
 
by Shirley Crichton


When you’ve set up a website and you’ve gone live to the world, the first thing you’ll want to know is who’s been visiting your site and how did they like it. So, how do you check your website visitor statistics, the number of visitors, where they came from, what they did on the site, etc?

Well, you need to use some form of visitor tracking, which is a piece of code that you add to your site that does all that for you. The code will link to a tracking facility and record statistics about your visitors and where they go on your site.

Probably the best known and most widely used is Google Analytics. It’s free and it’s available at Google.com, all you have to do is sign up for an account.

When you put in your information, Google analytics will generate a specific code for your site, which you can paste in to the page you want tracked or into your main website template. It’s really simple to do in HTML if you’re using a blog or content managed system, or it will take your webmaster just a couple of minutes to do it for you.

Then, once the system has been running for a few days, you’ll get an incredible amount of useful information on the performance of your site. Some of this information is very detailed and will be of more use as you get more experienced with the site and your marketing campaigns but, for now, you’ll probably find that the dashboard showing an overview of your site performance is enough to start with.

The dashboard comes up when you sign in to your site’s account. Shown on it are the key results that you can use to assess your site’s performance and each element on the dashboard can be expanded to show more and more detail within that element.

The first element is a graph showing the number of visitors each day, usually what most people initially want to see. For more detail, you can pick alternative statistics like what percentage were new visitors, how long they were on the site, how many pages they viewed and how many left without viewing a second page ( the bounce rate).

This is the information that will tell you how many people you’re getting to your site and how interesting they’re finding it when they get there.

In the content overview window, you can find these statistics for each of the individual pages on your site. Here, there’s even more detail available, for example, which page visitors entered or exited by, or which keywords they used to find that page.

When you look at all this information, at first it may just be too much, but, as you experiment with it, you’ll find that it contains the feedback you need to make changes to your site and content, so that visitors stay longer and view more pages.

Also on the dashboard you’ll find a map showing the visitor numbers by specific countries. This map gives you access to your detailed visitor statistics on a country by country basis, so that you can target your content more specifically.

The last element on the dashboard is the traffic sources report, which shows the percentage of traffic coming to your site directly, through referring sites and via search engines.

If you are regularly writing articles or getting links from videos or other sites, (all very effective and free ways of increasing your traffic), then this report will be of great interest. As well as showing the total percentage/number of visits through referral sites, it will also show, in more detail, every site that is referring traffic to you and the number of visitors coming from each one. This information is essential to gaining a really good picture of how your article submission sites or individual referral links are performing.

As you will see, Google analytics is an indispensable free tool which will become more and more useful as you develop your site and begin using paid methods to bring in traffic. When you’re at that stage, you can start setting targets and using the more advanced reports available to confirm that you’re getting positive results for your expenditure and actually making a profit. But more on that in another article.
About the Author

Shirley Crichton is a UK information marketer, passionate about sharing what she has learnt with people new to this often confusing world . Do you want to learn more about getting your internet marketing business started and profitable? Claim your free and comprehensive 95-page report ‘ Online Marketing Made Easy’ at http://www.ShirleysOnlineMarketing.com to give yourself a head start.
 
by Jeffrey Styles

As every small business startup or owner you are seriously thinking about cutting the costs. And one of the first things to look at when doing business online is web hosting. 
You want to get top quality, but don’t want to pay much. It makes sense given the fierce competition in web hosting space. However, there are numerous cases where people just lose money when they choose a bad host. So how do you make sure your small business hosting needs are satisfied? Well pay close attention to these 5 mistakes many startups makes when choosing a host. This may save you money in the long run:
1. Not Emailing Technical Support – Tech support is #1 priority when choosing a web host. You would assume that companies who do business make sure their support is top notch. Boy would you be surprised. Many times they don’t respond or are lacking basic understanding. What will you do when you have a technical issue and need a quick fix? 
Always email the host and look at the response time. Good hosts reply within hours, sometimes minutes. Test their phone, live chat support, see what they know. Ask many questions, you need to test their expertise.
2. Not Checking How Long They’ve Been in Business – When you invest money in web hosting even for small business, you expect a good quality. But choosing a new company to work with is risky. They may be too small, run from a warehouse or garage. Or they may be heading for bankruptcy. If a web host can last longer than 3 or 5 years in the environment, they’re pretty save to do business with. Check their domain age to make sure they are long enough in this business.
3. No Analyzing the Features – You have to plan this step ahead. What will be your requirements. What’s your business plan and strategy. If you are thinking of making one presentation website for your clients, but doing business mostly offline, then you don’t need much really. 
On the other hand what if you plan to make 10 websites a week with WordPress blogs. You later notice that your small business web host only allows 1 MySQL database per account. Ouch, you’re busted. So plan ahead and carefully examine the features of a web host.
4. Falling for Review Sites – There are so many review sites around that it’s hard to count. If you type in web hosting review into search engine, you’ll get millions of results. No it’s a good idea to look at some review sites, but you have to be careful. Most of these sites (99% to be correct) are there just to make money. So they’ll promote anyone who pays them most. Do not blindly believe reviews you read from these sites. Check their whois data, if they’re hosting with a different host than their #1 recommended, then why should you even listen to them?
5. Jumping on “Unlimited” Bandwagon – Now more and more companies offer unlimited bandwidth and space. It means you can store unlimited number of files and also receive unlimited monthly traffic. However not always unlimited is really unlimited. Read their policies carefully. Some small business web hosting companies say unlimited, but actually put a limit on number of files you can store. In this case, it may be better going with the one that offers specific server space, than unlimited. If you’re pumping 100,000′s of small files to the server, then unlimited is usually not for you. Check with your host.
In Conclusion
I have shared just a few small business web hosting tips. But you may want to pay close attention to these. You don’t want to invest hundreds of dollars into a web host to later find out that they’re lacking small feature, which you desperately need.
And when you do get small business hosting, make sure you take full advantage of them. Use coupons and grab the chosen host for a year or two. If you’ve done proper research, you’ll choose the right host. Most of them offer money back, so you’re safe in the beginning anyway. But buying long-term hosting will always cost you less, sometimes 30%-50% less.

About the Author

More tips and guides when choosing cheap hosting company you can find at: cheaphostingcompany.org


 

by Ivana Katz

If you are the owner of a small business and are looking to expand your business online, one of the decisions you will be faced with is what webhosting company to select. Many people search for free web hosting plans without considering what it could mean for their business. Think of it this way: web hosts have to make a profit, so why are their hosting plans free? Firstly, you can be forced to support their advertisements on your pages, which will drive people away from your site. Secondly, your website might be infested with Trojans, viruses, or used as a viral marketing tool. You can also have the unpleasant surprise of finding you get no technical or customer support whatsoever.

As such, it is a good idea to find a reasonably priced webhosting plan that will meet all your needs. Consider that your website might grow over time. Always make sure you have enough storage space and bandwidth. Look for additional features that come with that hosting plan. There are virtually thousands of web hosting companies on the web, so you have plenty to choose from. The following are some of the most important aspects you should consider when searching for the right hosting plan for your small business.

Server operating system

Although there is and will always be a debate between Windows servers and Linux servers, both of them are perfectly capable of hosting your website. However, since Linux servers are more widespread than Windows servers, you will find better prices. Competition is really intense between Linux hosting companies. And the best part is you will not feel any difference between servers running either of these operating systems. They have almost the same performance and the same control panels.

Shared hosting

If you are on a tight budget, this is the best choice for you. Shared hosting means your website gets to share a server with other websites. This is the most economic way to host your new site because, in most cases, it does not need the resources of an entire server. However, be aware that some hosts place too many websites on a single server, resulting in loss of performance. These companies are rare though, but keep it in mind.

Other options, if your website needs more resources, are Semi-Dedicated servers and Dedicated servers. As their names suggest, Semi-Dedicated servers host fewer websites, thus reserving a larger portion of resources for each one and Dedicated servers host only one website, thus giving it all their resources.

Disk space

You must consider disk space at all costs. Let’s say your initial website has 10 pages and a small database, totaling a size of 10MB. You wouldn’t think you need 100GB of storage space, would you? Well, you do! Most websites grow over time. For example, you may add more products, attach a blog, populate the blog with text, images, and video, attach video descriptions of your products, add a shopping cart etc. Even your customer database will grow exponentially. If after a year or two, your website is too large for the current host, you may have to relocate it elsewhere, so it is best to have more storage space than you need.

Monthly traffic

This is another very important aspect to consider. It is a good idea to select hosts that offer unlimited monthly traffic to your website. At first, you might get 100-200 unique visits per month. No problem! But what if your marketing campaign hits the jackpot? You will start receiving 200,000-300,000 unique visits per month and, if you don’t have an unlimited traffic hosting plan, all your potential customers will receive a “Sorry, bandwidth exceeded. Contact the system administrator!” page.

Domains

Many hosts offer domain name registration and allow you to store multiple domain names under the same control panel. Although not as cheap as dedicated domain registrars, you will soon find out that the time you save by having all your websites and domains under the same control panel easily outweighs a small $5-$10 monthly fee.

Control Panel

Some webhosting companies offer complicated control panels that make even creating an email account difficult. Some hosts will offer a demo control panel so that you can get a feel of its potential. The easier to use the control panel is, the easier managing your website will be.

If finding a webhosting company seems like a daunting task, leave it to your webdesigner. They generally manage a number of websites and can easily organize suitable webhosting for you.

About the Author

Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.

 

by Colette Mason

For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online. Before your site is published, usability testing gathers feedback from the very people it is intended for -, with its main objective to ensure you’re creating a website that has an intuitive and easy to use interface, targeted to all users. But how do you reap the fullest benefits from your user testing sessions?

1. Choosing Your Subjects

The results of your session well depend largely on the people you test it on. Do not get people who may be biased, such as family, friends and workers from your company. People who have prior exposure to your project may yield flawed results and rate your site high in web accessibility when in fact, it is not. Assemble a focus group, people who fit a specific profile, to be the subjects. You can ask a market research firm or a temp agency to source out your participants. Subjects must not know the name of your company or other details to maintain objectivity.

2. Before Starting the Usability Testing Session

The atmosphere of the web usability study session must be as normal as possible. To achieve the best results, participants should be at ease and feel like they are using the site at home or work. Make sure the participants know the exact location of the testing session; if necessary, meet them at local stations. Do not use technical terms such as “usability testing” or “market research’ as these will only cause confusion and create tension. Inform your subjects beforehand of the length of time the testing will take and the type of tasks they are expected to do. When the participants have familiarized themselves with the environment, it is time for the signing of legal documents. Use simple English language that is easy to understand and make your forms as short as possible. Legal papers can add to a subject’s nervousness. Assure him that the tests are completely confidential and you only need his permission to use the information generated during the test as part of the results.

3. Starting the Usability Testing

Acquaint the subjects with their surroundings before going to the main tasks. Tell them the name of the website and the URL and get their initial thoughts, like what they expect from the site or what they would like the site to be. Record the terms or phrases they use; this shows you value their opinions and feedback. These terms may also be used as pointers for future references in functionality and navigation concerns. Next, let them visit the business website they’ll be testing. Find out what their initial reactions are before allowing them to get familiar with the site. Such inputs may give you ideas on how they evaluate a site for web credibility. Make sure your participants understand they will get some simple tasks to attempt, and that crucially, it’s not them that’s being tested.

4. Choosing Tasks

Choose tasks that your potential customers will consider important to their decision of whether to purchase or not. These play a major part in ensuring the success of your website. Such tasks are: buying products, paying bills, contacting the client, etc.

Encourage the participants to give suggestions of other tasks they want included. You can determine their expectations and requirements from their suggestions and set new functionality and priorities.

5. How to Express Tasks

People respond and perform in more natural way if they are given scenarios instead of instructions. In phrasing the tasks, it is more effective to say “Scenario A has occurred, and you need to ring the company urgently – find the telephone number” rather than “find the contact us section of the site”.

6. Presentation of Tasks

Give participants one task at a time. Simultaneous tasks may intimidate them, or alter their normal approach to the testing. If you require the subjects to use inputs from outside the test (e.g. a brief email giving them a login to the site), give them these details in the form and order they will be presented. This will provide useful feedback on all elements of the process, rather than simply the site.

7. What Your Behavior Ought To Be During Testing

Always keep in mind that the object being tested is the website, not you or the participant. All input is treated as important; this needs to be clearly pointed out to the participant. If there’s a task or a step they can’t do, they must be informed that it’s not their fault. During the test, it’s important not to be “seen or heard”. You must not do the following actions: provide clues, suggest directions or react to what they say or do. These could alter the test results. So remain neutral – so no shaking your head or huffing. It’s a real no-no. The only time participants should hear from you is when they need help in giving an opinion or clarifying a response. Because they have invested much time and money in the project, clients often find it hard to keep quiet during tests. If your client wants to be present, put him in a separate room and provide an audio/video link.

8. When the Usability Testing Is Done

Upon completion of all tasks, gather and document as much information as possible. Ask for overall impressions of the website and detailed feedback on each task. You will be able to measure their experience, whether expectations were met and if their views have changed during the process. Never ignore suggestions, welcome them. These insights improve your business website usability and accessibility. Plus it creates goodwill between the participants and you, the usability tester. Finally, ask the participants what they remember about the site structure and its functions. If they can recall these clearly, it’s a confirmation that the site navigation is logical and intuitive. This helps identify any labeling issues you might have missed.

About the Author

If you would like to discover more ethical, fast, fun, customer-focused ways to make more money online, visit the www.websitesuccesssystem.com. The Website Success System is a step by step guide on how to build a good website for your business.

 

by Jim Mercado

Time to have a look at a back-end. If your host offers cPanel with your hosting account, you can get access to your Web analytics tools by following 3 straightforward steps :


1. Point your browser to the control panel.

typically, you can obtain access to your cPanel installation by typing your URL, followed by a chop and then cpanel. Here’s an example : http://www.yoururl.com/cpanel
That URL will generally direct you to another URL that corresponds with your web hosting supplier, so do not be alarmed if the URL changes. If you know that your hosting company offers cPanel but the instructions above don’t take you nywhere, you could need to contact your host provider to get the URL for your cPanel installation.

2. Enter your user name and password and click OK to get access to thecontrol panel.

You are greeted with a pop-up box that indoctrinates you to enter your Name and Password. You’ll opt to choose a check box that offers to recollect your password so you don’t have to enter it next time around. ( if you’ve already forgotten your Name and Password, of if you never knew what it was to begin with, contact your website hosting supplier for details. )

3. In the Web/FTP Stats section ( in the middle column, the second category ), click the software that you would like to use.

Voil! You have access to a whole world of data. You’ll see one or two different links in this section. The options available in this area rely on what your internet host has enabled for the server. Continue reading to see what type of info these links offer. If your host has enabled several different analytics applications, you’re almost certainly wondering which link to click. Do not be disturbed : The choice is not as dramatic as taking the red tablet or the blue tablet. You aren’t in The Matrix. The following sections function as a quick guide to understanding what’s behind all those’doors’ so you can walk through the one you really need.

AWStats statistics
AWStats is a popular, free analytics application that displays your traffic logs graphically. Feature-rich and fast, it’s enerally a nice option if you need to get overview information for your site. One of the disadvantages to this choice is that it displays data monthly but does not give you the power to see information for one special day or a date range.

Urchin Stats

as quickly as you click the Urchin link, you can notice that the Urchin control interface is exceptionally graphical. It also parses your log files and exhibits the information graphically, like AWStats. Urchin might run a touch slower due to its graphic-rich interface, but it allows you to see data by day, week, year, or any other custom data range you care to view. Urchin is useful because it offers a word list of terms.

About the Author

Reliable File and Image Hosting Service. http://www.enterupload.com

 

by Heather Seitz

Just recently, I was purging all of my “unwanted” email subscriptions. We’re talking hundreds of mailing lists that I was no longer interested in or just plain never wanted in the first place.

It was actually quite an enlightening experience to look at the processes from a “customer” or “prospect” standpoint rather than that of the marketer, or online business owner! And it became quite clear WHY people just get angry and report marketers as spammers!

In this article, we’re going to focus on some of the Do’s and Don’ts regarding your unsubscribe process. And how to stay out of hot water when a real live email administrator finds your emails and tries to make a decision as to whether or not to let you keep on mailing or not!

Some practices or errors to avoid at all costs in list management are as follows:

– NEVER allow an unsubscribe URL to point to a missing or deleted web page!

If you frequently change your website, always keep a record of the previous names of those pages, and set up HTTP redirectors to bring misdirected subscribers to the new correct pages.

– NEVER allow another piece of mail to get to an unsubscribed user.

Your database deletes do not necessarily have to be in real-time (though it is preferred, and a lot easier to manage that way) but all mail campaigns should begin with ensuring that recently unsubscribed users are excluded.

– DO NOT program the unsubscribe URL to redirect to another one of your sites to process the removal.

This gives the illusion of foul play, and astute users may skip the removal process and instead simply report the communication.

– DO NOT create a removal page that prompts a user to re-enter his/her email address.

You already know what this address is because you just sent it an email! Your mail campaign software should be smart enough to build the subscriber’s ID into the unsubscribe link so that the user does not have to enter anything extra.

– NEVER send any text on a removal page describing a time frame for removal (eg. “Allow 3-4 days for processing”, “May take 4-6 weeks”).

Whether your process is real-time or otherwise, always indicate that ex-subscribers will get NO MORE communications, and that you are sorry to see them go… And remove them right away!

– NEVER attempt to obscure or draw out the unsubscribe process in the hopes that the user may find it too much trouble, and reconsider.

A good (bad!) example of this would be a lengthy and confusing list of publications requiring that the user clear the check box next to each.

– Don’t Make the User Go Through Excessive Confirmation Screens!

You see all sorts of convoluted unsubscribe processes out there. In marketing, it’s the equivalent of “upsell hell” when you’re trying to make a purchase. All it’s going to do is make people mad and encourage them to report you as a spammer. There’s no win in that no matter how you look at it!

Now, on the flip side, here are some Unsubscribe Tips that may help you not only stay in the good graces of the Email Administrators and keep a customer – or get a new one!

– Include a 1-Click Unsubscribe Link In All Email Correspondence.

At the end of every email, you should have a link that the person can click on in order to immediately unsubscribe him/her from your list. And make it simple and obvious! Don’t make them click through to another page to enter their email address again and so on and so forth.

– Honor All Unsubscribe Requests Immediately

Unfortunately, you will have people that don’t click the link and send emails back requesting removal from your list. (Admittedly, some of these can be quite rude). And while it may be tempting to send them back through the process or to reply with instructions to click the link, simply remove them instead.

– Utilize Your Unsubscribe Page As A Tool.

If you put a custom page up for your unsubscribe, which we certainly would recommend, be sure it’s a working page.

If you have a continuity program, you may want to make sure they don’t think they are unsubscribing from the continuity program by putting something to the effect of “You have successfully been removed from our email database.

If you’re requesting to cancel your subscription to our ACME monthly service, please click here to complete. Your paid subscription will NOT be canceled until you complete the cancellation process”.

This will reduce your chargebacks and complaints ten-fold.

You may also use this custom webpage to give them one final offer, recommend something else via an affiliate link, try to get them to subscribe to a different list, etc. This is a great way to monetize your competitors’ marketing efforts!

You have absolutely nothing to lose at this point because this is your last chance to communicate with this customer, so make the communication mean something to your bottom line!

About the Author

To learn how to get more of your emails delivered to your customers and prospects, visit http://www.EmailDelivered.com . Here, you’ll learn how little tips and tactics can increase your email deliverability – and your bottom line profits – overnight. Heather Seitz has co-developed the world?s first email monitoring and email block removal service of its kind. –> http://www.EmailDelivered.com .

 

by Neil Dwyer

Google Analytics is a free statistical analysis package that everyone should have on their website and review monthly. There are two reasons why :

1. Because when you know how visitors to your website are using it, you are armed with information you can use to make quality decisions on how to change it in ways that are likely to deliver more business.

2. It’s very powerful and easy to use

These are our top two ways you can use it to double the value of your website. They’re just the tip of the iceberg…

Website Overlay Tool – Analytics can produce a visual overlay of your website, allowing you to see how many people and what percentage of visitors to any given page, clicked on the links that are present on it. This is very important information for the purpose of refining your website. If you can see that the fourth link in your menu is the most popular with visitors, why not promote it to a more prominent position where more visitors are going to see it in their brief scan of your site? You’ll get more conversions out of the same number of visitors by using the overlay tool.

Benchmarking – The benchmarking tool allows you to pit your website against others in the same industry classification as yours. If you participate in the benchmarking programme, you can compare your site’s stats against the combined average of at least 100 other sites in the same industry. In return, anonymous data from your website is added to the combined average for others to benchmark against.

The results can be very educational. You can see whether you perform better than others on:

* No of visits in a given time period

* Page views per visit

* Time spent on site per visit

* Pages viewed, per visit

* Bounce rate (the number of times only one page on your site was viewed before the user clicked away, expressed as a percentage of total visits)

If you are performing better than your competitors, you can be sure you’re doing the right things on your website to optimise both its attractiveness and usability. If you find that you are below average, say, on the time spent per visit, you can try new options like rewriting your content or adding an online chat feature to engage your prospects while they’re on your site. After a month or so, you’ll be able to see if you’ve closed the gap.

Goal Setting – If there’s a certain page on your website, like your contact form, that you want to drive prospects towards, you can set up goal monitoring and check how the traffic you’re attracting to your site moves towards that goal page. You can view a visual representation of your conversion funnel and see which page in the process is losing the most prospects. By using the map overlay tool and by investigating other stats on that particular page you can make informed decisions about what to change to see if your conversion stats improve.

Review Monthly – Just like any good marketing tool, regular review will yield the most useful information. The typical website will attract enough visitors every month to make some informed judgements. Make it part of someones job description or farm it out to a marketing company like ours. A review should take 30-45 minutes.

About the Author

Neil Dwyer is the director of Strategy & Action. A marketing consultancy located in Springwood, QLD.

 

by Otello Zorina

Locally hosted autoresponders are autoresponders that you host through your own web server. Normally, they are either scripts or programs that you need to have installed on your web server. They often require you to have a database, such as SQL 2000 or mySQL. They will also require you to purchase or lease programs or scripts that were written in ASP, Perl, or PHP.

Once the installation has been completed, you’ll need a web browser to start using these programs, to set them up, and run your subscriber list. You don’t need to be an expert with these programs, although you will need a working knowledge so you can operate them effectively. There are several autoresponders out there, many of which are flexible and offer you powerful features. If you are a webmaster with your own site, a locally hosted email autoresponder is a great investment.

If you are in the internet marketing business and have a large subscriber base, locally hosted email autoresponders are a great choice – especially when you compare them to autoresponders that are remotely hosted. Locally hosted programs will also provide you true flexibility, involving no third parties. You don’t have to worry about any company hosting your autoresponder – simply because you will be doing everything yourself.

One of the best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.

Providing the licensing condition allows it, you might be able to run the email responder on multiple sites. Some will let you run multiple copies on several different websites, while others require that you pay a small fee to upgrade first. If you are planning to run multiple copies, you should first find out how many copies or how many websites you are able to use the software with, before you make a purchase. This way you’ll be able to determine the true cost of the software and whether or not it is right for you.

Considering the fact that you’ll be running locally hosted email responders yourself, you’ll have more control than you would with a remote email responder. Locally hosted email responders give you more control over the database, and a better range of customization features. This way, you can set things up to your liking and rest assured that you are in total control.

Some locally hosted email responder programs will allow you to further customize the script to fit your needs. You can do this yourself if you know enough about scripting languages, or simply pay someone to do it for you. If you the program you are using or plan to use allow customization, you can pretty much fine tune it to your liking.

All across the Internet, there are several locally hosted email responders that you can get. Some of the best include Post Master, Send Studio, and Intellisponder Pro. There are other great programs out there, although they will cost you money to use. Once you buy them though, they are yours for as long as you use them. When you consider what’s best for your online business – you can’t rule out the power and features that a locally hosted email responder will provide you with.

About the Author

I just make some blogs that may be useful for you. That is about the Web Traffic, SEO Optimization, and Home Business Opportunity. If you are interested you can visit my blog and get all the information about the topics. Thank You.

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