Webmaster Resource Library http://webmasterlibrary.gridlines.net The best articles on Web Hosting, Website Design, Site Promotion, Search Engine Optimization, Affiliate Programs, and other subject of interest to Webmasters -- selected by the Cheap Web Hosting Report staff Mon, 30 May 2011 20:39:34 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SEO Website Development Considerations http://webmasterlibrary.gridlines.net/2011/05/30/seo-website-development-considerations/ http://webmasterlibrary.gridlines.net/2011/05/30/seo-website-development-considerations/#comments Mon, 30 May 2011 20:39:34 +0000 donna http://webmasterlibrary.gridlines.net/?p=792 [...]]]> by Elad Domb

Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.

Keyword research

Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.

It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.

Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.

An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.

Meta Tags

Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.

Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).

Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.

Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.


Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.

Create approximately 500 words of well written, concise content for your homepage that clearly defines your product or services. The homepage is usually the first one that visitors will come to and is your first, best chance to turn them from a visitor in to a customer.

Use clearly defined heading tags (h1, h2, h3, etc) to separate content in to clearly defined sections. Not only will this help with visual clarity for your readers, but it will help Google to know how to index your site.

Develop clear, relevant content on your landing pages as well. A landing page is any page that a visitor is brought to through an external source (from a link in an article, a twitter link, forum post, etc). These internal pages are just as important as the main page and cannot be neglected.

Link Building

Work with an SEO company to determine an effective link building strategy to build back links to your website. While Google uses hundreds of factors in determining the ranking of your site, Page Rank is the primary source of information that they use for positioning.

For the most part, PR is based upon the number of sites that link back to your website. This builds up the relative authority of your domain, which builds up “trust”; which is the primary factor in determining your Page Rank. Next to the effective use of keywords in the page title, meta tags, page headings and content, PR is the most important factor that Google will use for determining your search engine ranking position.

Solid site keyword research, competition analysis, superior site content, along with a focused SEO campaign will help to ensure the success of your new website. Create your site with the user in mind. Create a positive. Memorable experience for your viewers and the rankings will follow.


About the Author

Web Hosting at ReviewItOnline.net is a large team of experienced webmasters, web users, site owners and company leaders here to help you – webmasters of the future with all of your cheap web hosting needs. We review companies such as Bluehost and Fatcow

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Create A Commission Overload By Increasing Your Email List Efficiency http://webmasterlibrary.gridlines.net/2011/05/27/create-a-commission-overload-by-increasing-your-email-list-efficiency/ http://webmasterlibrary.gridlines.net/2011/05/27/create-a-commission-overload-by-increasing-your-email-list-efficiency/#comments Fri, 27 May 2011 20:38:16 +0000 donna http://webmasterlibrary.gridlines.net/?p=790 [...]]]> by Neil Morrical

Email marketing is one of the most effective ways to promote your business, website, or product. However; it is not without its pitfalls. It does no good to send your message out to thousands of email accounts, only to have most of them end up in a spam folder. Even if your message gets to the right folder in a potential customer’s inbox, you still have to get their attention. Below, you will find four tips to help increase your email list’s efficiency and create the commission overload that you are aiming for.

#1 Successful Delivery

If your emails do not reach potential customers, then your hard work is never going to pay off. The email filters today are quite impressive. Make sure the email gets to the prospect by using a good service like “aweber” so your emails don’t go to the spam folder and don’t use “filter bait” such as the words: free, money, profit, specials, discount, or debt.

Symbols that you should avoid include $ signs, exclamation marks, other currency values, and avoid using all capital letters. You can run your email through a spam checking tool and correct any issues it may find within your email message. You will have a much better chance at developing a commission overload with a higher delivery rate.

#2 Increase the Open Rate

Don’t use a fake or generic name in the “from” field. Most of the better quality email service providers, such as “aweber”, will give you a choice on how your “from” and “reply-to” address appear. Use your company or brand name in the “from” line, as this is what oftentimes helps people to decide which emails they will open. Additionally, this technique will assist you in branding yourself. This ultimately helps you reach that commission overload you are hoping for.

A great subject line can make your email open rates soar. One error that many marketers make is that they wait until the last minute to start creating their subject lines. Instead, put some serious thought into it. Use your company or brand name, keep it brief, and use it to accurately represent the message of your email. Don’t falsify the subject line, either. The federal CAN-SPAM Act is quite specific about what constitutes non-compliance. Additionally, you almost always want to create some intrigue or curiosity within your subject line.

#3 Increase the CTR

Obviously, your CTR will only improve if your open rate improves. However, getting people to click on a link is not as difficult as you might think. If a potential customer has already opened your email, then you are one step close to getting the action you need.

Some tips to help increase CTR include using short paragraphs, with line breaks between them. Don’t make the email wide, so there is no need to scroll from side to side. Answer the reader’s questions, such as why you sent the email, what you have to offer, and why they need to act now. Vagueness is good to a point but give the reader instructions on what to do when once they click the line, such as watch a video or download something. Another very effective tactic is to create a sense of scarcity or limited time opportunity for the reader, in order to encourage instant action.

A Final Thought

Email marketing can be very effective and quite inexpensive when compared to other advertising methods. However, it’s not something that you can set up and just forget about. You will need to monitor which formats bring you the best results and keep adjusting your emails for better response so you can create a commission overload.

About the Author

Check out this blog for more ways to make money online as an affiliate. Also find out more information about the commission overload course.

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Web Marketing Tools That Stand Out http://webmasterlibrary.gridlines.net/2011/05/25/web-marketing-tools-that-stand-out/ http://webmasterlibrary.gridlines.net/2011/05/25/web-marketing-tools-that-stand-out/#comments Wed, 25 May 2011 20:36:18 +0000 donna http://webmasterlibrary.gridlines.net/?p=788 [...]]]> by Trevor Taylor

There are quite literally thousands of web marketing tools to select from and all easily offered on the Internet for direct download. Yet there are a limited amount of chores an internet marketer is required to carry out in his campaigns. So what does the newbie entrepreneur require in the way of web marketing tools in order to develop into a triumphant internet marketer?

The mainstream of successful internet based entrepreneurs will normally use only a half a dozen differing web marketing tools on a frequent basis. Their daily, weekly or monthly responsibilities can commonly be carried out manually, although that practice is often extremely time-consuming, not to mention tedious. However, the use of web marketing tools means that these chores can be carried out automatically and in a fraction of the time. So lets first look at the typical chores included in the day-to-day activities of the average Internet marketer..

Now.. Whichever type of Internet marketing promotion any online entrepreneur chooses to implement, the one thing he has in common with his fellow marketers is the need for traffic. The success of his campaigns will be dependant on how much targeted traffic he can drive to his site or desired affiliate link. Accordingly Search Engine Optimization (SEO) is likely to be high on the list of marketer’s responsibilities. SEO encompasses a variety of chores all designed to get a web site to the top of page one of the Google Search Engine for specially chosen key words or phrases.

Nowadays it is in the main acknowledged that the most crucial feature of SEO is link building.. Building a decent quantity of backlinks from authority sites is likely to increase PageRank (reflecting Googles impression of a website’s importance). This practice is likely to supercharge a site’s status in the SERPS, which in turn is likely to bring extra quality traffic to the web site, and consequently boost sales. But before you can start link building you will need to search for a profitable niche and investigate keywords to use in the link building process. There are an abundance of ways to build links and the two most popular methods of link building are through social network marketing and article marketing. Social network involves the posting of links on authority web sites and article marketing requires the submission of articles to the major article directories. Then there is the submission of Press releases, RSS and Blogs which are all part of the link building process.

For my own part I possess six Internet marketing tools that I have bought on-line and the rest of my less essential marketing software programs tools are accessible as complimentary downloads or free online tools. My pick of six includes Magic Article Rewriter, Bookmarking Demon, Article Submitter Platinum, The Web Traffic Genius, Micro Niche Finder, and Traffic Travis. These six web marketing tools tools handle the best part of my everyday responsibilities, and it is my opinion that they are the best web marketing tools to carry out the job they are required to do! So let’s take a close look at the jobs that each of my selection of six web marketing tools performs for me on a daily basis!

<strong>Micro Niche Finder</strong> is without any doubt the best keyword research software on the Internet today. It’s awesome for carrying out keyword research, and you are able to check the demand for any niche and volume of competition, then you can analyze that competition and actually build a higher ranking for your own website/blog/article for the keywords you choose. So why do I believe that Micro Niche Finder is of a better standard than other similar web marketing tools? Micro Niche Finder lets you probe deeper than it’s competitors, by using synonyms to check on related keywords and phrases, google trends search, and even Latent Semantic Indexing (LSI). The price of Micro Niche Finder is very reasonable with regular updates to keep up with ever-changing trends.

<strong>Magic Article Rewriter</strong> At this time there’s a great deal of competition in the article spinner arena and to be frank with you, I’ve played with them all! Many of these applications create content that makes no sense or re-written in badly written English. However, Magic Article Rewriter is quick and easy to understand and use by using [spin][/spin] tags or word1 tags, (whichever you prefer to use) as it highlights every word or phrase, suggesting alternatives. You can easily take a PLR article, and word for word, systematically go through it choosing alternatives for each word. The software will then offer you hundreds of unique variation of the original article, and the best thing for me is, all of the new articles are all written in good English and make perfect sense. Magic Article Rewriter performs everything I need in an article spinner and the price, frequency of updates, and support are nothing short of wonderful.

<strong>Article Submitter Platinum</strong> – In my view the most important detail of my article submission campaigns is the success rate of each of my submissions. There is not a lot to be gained from having submission software that submits to 1000s of article directories if only a few of them are posted successfully. From my own research I place Brad Callan’s article submission software way ahead of any other software programs particularly in it’s success rates. This great new Platinum version of Article Submitter brings the art of article marketing to a whole new level. It’s quick, simple to operate and extremely reliable. Successful marketing campaigns are often built around extremely reliable web marketing tools.

<strong>Bookmarking Demon</strong> The first time I played with Bookmarking Demon it took no time for me to come to the conclusion that this software is amongst the most useful web marketing tools on the Internet. Bookmarking Demon will auto join and create profiles at over 100 Social Bookmarking websites and then submit your bookmarks to them on auto-pilot and I use Bookmarking Demon to post bookmarks for every article, Hubpage or Squidoo lens I have published. This energises the in bound links I have around the Internet and makes them much more powerful in the eyes of the major search engines. There are alternative web marketing tools which claim similar results, but believe me, no other software compares with Bookmarking Demon if you are looking for quick, easy and successful submissions to the social bookmarking communities.

<strong>The Web Traffic Genius</strong> RSS (really simple syndication) feeds are an very effective strategy to use in the marketing of your online business to quickly and easily get the “edge” over most of your online competitors. The Web Traffic Genius provides a very important aspect of my own online marketing campaigns. The software automatically creates RSS feeds for my website content and then submit those feeds to the important RSS aggregator sites, which are considered by the search engines to be high authority websites. This is done completely on auto-pilot and provides my backlinks with the ‘juice’ to get me to the top of page one for my chosen keywords or phrases! Support is excellent with video tutorials for every aspect of using this most awesome of web marketing tools.

<strong>Traffic Travis</strong> – I use this software along with my other web marketing tools. This great little software program allows you to do lots of things like: Discover profitable keywords and create keyword lists, you can get on page SEO analysis and find back-links to any website. I use it in the main to keep a check on how my keywords are ranking and how my incoming links are growing in number. It’s a must have tool and you can download the basic program free. I recommend that you definitely try this out soon.

So there you have my choice of six of the finest web marketing tools for the Internet marketer. Search Engine Optimization isn’t rocket science as many would lead you to believe. You are almost guaranteed to get your web page onto page one of Google SERPS for highly profitable keywords simply by using these six web marketing tools to create more high authority backlinks than your competitors. You will be amazed at what you can achieve.

About the Author

Trevor Taylor writes of his experiences in his search for the best web marketing tools. Please feel free to visit our website at http://www.internet-marketing-online-tools.com/ and discover the full facts about the best marketing tools available online.

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How You Can Be One of the Best Church Websites http://webmasterlibrary.gridlines.net/2011/05/23/how-you-can-be-one-of-the-best-church-websites/ http://webmasterlibrary.gridlines.net/2011/05/23/how-you-can-be-one-of-the-best-church-websites/#comments Mon, 23 May 2011 20:34:57 +0000 donna http://webmasterlibrary.gridlines.net/?p=786 [...]]]> by Brett C Payne

Being one of the best church websites is no simple task. Not that you should go into battle against each other. As a Christian community, you need to show support for one another and not scheme into getting the top point whatever it takes. So, competition apart, you absolutely have to be one of the choicest so that you can convince people to rely on your advocacies, and eventually lead them into restitution. That’s the conclusive point, isn’t it? So if you need to be the best, do it for the right reasons. Here are four tactics on how you can become a reliable and significant source of religious knowledge, and at the same time captivate visitors and keep dutiful followers.

1. Keep your content short but to the point. This is one of the significant key points amongst the best church websites. Write roughly 500-700 words. Anything extremely short may be assumed less informational, and anything more than 700 may be too overpowering for the readers. As to the subject matter, you can write in relation to things that would be helpful and relevant to your readers. Be informational. Write regarding captivating facts, but be cautious not to put down other religions. Remember that you are supposed to be a peace proponent, so walk your talk.

2. Have an efficient navigation system. Either in text links, drop-down menus, or whatever style you think best for your site, the most necessary thing is that you keep it systematic. Make sure that your readers can easily find what they are trying to look for. Mostly, prime categories are either summarized at the side bar of the website of on a drop-down menu, so readers can conveniently find it. Best church websites are easy and organized, not loud and chaotic. Loud means the colors are very bright, the themes are wrong of a church advocacy, and the fonts are very big. Disorganized means the color combination of the pages is not in sync with each other, the text sizes are not consistent, the links are everywhere, and so on.

3. Supply samples of your sermon. This step will show people a taste of what you have to present as a church. The goal for this, mostly, would be newcomers in your society who haven’t made up their minds yet as to what they church would attend. So, your samples will show them in case your manner of praise and advocacies match those which they are trying to find in a church. Be genuine with this idea. Don’t post something that you think will be appreciated by your readers, but preferably be true to yourself. If you are anti-divorce, then speak out loud for it. At the end of the day, it’s not really about pleasing men, but pleasing God — a true component of the best church websites.

4. Provide service itinerary and directions to getting to your church. This is to guarantee that people have the information they need in case they would wish to visit your church. You can incorporate the certain quantity of services each week and at what certain times they happen. Directions are also very significant. What’s the purpose of advertising your church if people don’t know how to get there, correct? Provide sketched maps if you have to, as well as popular landmarks that could assist them in locating your church conveniently.

These are the primary steps you need to take to make your way as one of the best church websites there is. It’s all about the plan, conceptualization, completeness, and the integrity you impart. So, everything you say and do will reflect on the faith you champion. That’s why it’s remarkably necessary to take vigilant planning in the lay-out and design of the entire website. Be respectable and professional, but above all be true to yourself.

About the Author

To learn more about how you can have dramatic success with Best Church Websites, it’s important to learn everything you possibly can about the applications before you begin. Visit the following link and you’ll be taken to ChurchInsight for details on full solutions from industry expert, Brett Payne.

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Article Marketing Strategies: Using Google’s Wonder Wheel In Keyword Research http://webmasterlibrary.gridlines.net/2011/05/20/article-marketing-strategies-using-googles-wonder-wheel-in-keyword-research/ http://webmasterlibrary.gridlines.net/2011/05/20/article-marketing-strategies-using-googles-wonder-wheel-in-keyword-research/#comments Fri, 20 May 2011 20:33:19 +0000 donna http://webmasterlibrary.gridlines.net/?p=784 [...]]]> by Steve Shaw

Google offers a very cool free tool that you might not even be aware of. It’s called ‘Wonder Wheel’, and it’s extremely useful at helping you develop a list of keywords for your article marketing strategies.

When you begin doing keyword research, you have a few phrases that you know are associated with your niche. You can use those phrases as a springboard on Google’s Wonder Wheel to alert you to other related keyword terms that you might not have even thought about before.

Where do you find the Wonder Wheel? Likely it’s been under your nose all along and you didn’t even see it. Go to Google’s main page as if you were going to do a search.

Type in your search terms–this would be one of your keyword terms that you are researching. Let’s say that your website is about chocolate recipes. So, you would then type in the words ‘chocolate recipes’ into Google’s search box and hit “Search”.

Now, look on the left hand sidebar for a link that says “Wonder wheel”. Click that link.

What will show up on the results looks like a sun–a circle in the middle with the words that you searched for (chocolate recipes, in this case) and then lines coming out from that with phrases that are related to chocolate recipes.

In this example, these were some of the related terms:

chocolate candy recipes

chocolate truffle recipes

simple chocolate recipes

easy chocolate recipes

homemade chocolate recipes

how to make chocolate

You can then click on any of these related terms to get more detailed information. For example, clicking on “how to make chocolate” brings up another sun with lines projecting from the center that say:

how to make chocolate chip cookies

how to make chocolate bars

how to make chocolate candy

how to make fudge

It goes on and on. Notice how the Wonder Wheel is giving very detailed information about phrases related to the initial search. You start with one keyword term that you’re researching, and all of a sudden you have a dozen additional related phrases to go off of. This is extremely helpful for doing keyword research.

Here’s one more Google keyword tip: type the tilda character (it’s on your keyboard) into Google’s search box and then type your keyword directly afterwards.

The results will show web pages with words highlighted that Google considers to be semantically related to the original keyword.

For example, when I type the tilda character directly followed by the term ‘recipe’ into Google, the results include web pages with related keyword terms in bold. Some of them are ones you might not have considered to be semantically related, but Google does.

For the word “recipes”, Google has “food”, “cooking”, “recipe”, “ingredients”, as part of the results.

Interesting! This would be helpful information to anyone who had ‘chocolate recipes’ as a keyword term to know what other words Google would consider to be related. They could then integrate those words into their article. Likely those words would naturally show up in an article about “chocolate recipes” anyway, but at least you would know that they were aiding your cause in alerting Google to the subject matter of your website.

Your Assignment:

Use the Wonder Wheel and the tilda character search to expand your keyword research. The information that you gain will help you create properly optimized articles.

About the Author

Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website! Go now to http://www.submityourarticle.com/report and learn how to boost your traffic by up to 600%!

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Choosing SEO Article Marketing or Pay Per Click http://webmasterlibrary.gridlines.net/2011/05/18/choosing-seo-article-marketing-or-pay-per-click/ http://webmasterlibrary.gridlines.net/2011/05/18/choosing-seo-article-marketing-or-pay-per-click/#comments Wed, 18 May 2011 20:30:21 +0000 donna http://webmasterlibrary.gridlines.net/?p=781 [...]]]> by Troy Mellema

When deciding on website promotion, you essentially have the choice between two major options. Pay per click, or PPC, and search engine optimization, or SEO, are both widely used and, when used correctly, could drive a great deal of traffic to your company’s website. There are several differences between the two, and these differences may help you to decide which is the right choice for your marketing needs.

For your knowledge, pay per click can increase your website traffic more quickly than search engine optimization in most situations. You will only pay for your advertising each time your ad is clicked. With search engine optimization articles, you are offering more than an advertisement to your customers. The articles also tend to have greater longevity for increased traffic to your website, though the results may take longer to see. Whichever method you choose, you should be aware that there is a great deal of competition out there. The Global Markets Research division of Deutsche Bank reports that online advertising will likely grow to more than twenty-eight billion dollars in 2011 in the United States alone.

Pay per click advertising is only an advertisement. There is not usually anything of substance to the ad, besides the fact that a click will take visitors directly to your website. Many Internet users may not even recognize them as ads, which means you will lose those potential customers. Others may click on the ads without any intention of buying or without realizing they have clicked an advertisement. You will pay for those clicks even without achieving a sale. Those that see your ads may not fully understand the arrangements for PPC ads, but they will understand enough to know that they are ads and not necessarily the best answer to their search.

When you consider search engine optimization articles, you have a viable chance of getting your website in the top ten search results when potential customers search keywords associated with your services. Search engines use algorithms to determine how relevant each site is to a given phrase or keyword. You must have good content and programming skills to get the top spots in the rankings, but you get serious credibility when you do. With PPC, you get top listing, but you must pay for it.

If you choose article marketing, you will be offering something of substance to your potential customers. Search engines can make a great deal of money off of PPC ads, but the main source of income for them is to point searchers to the sites that best match the search terms that were entered. If your site shows up in the top ten listings, then the search engine is telling your visitors that your site is among the top ten sites in their index with content on the search subject. This lends a great deal of credibility to your company. Keep in mind that people seeking serious information on a particular subject are less likely to click on ads and more likely to visit your articles. Your articles, however, could really impact the choices of those who are seriously seeking information, goods, or services.

Pay per click ads do have their advantages. People who are in a rush to find something in particular are more likely to click on the ads than to search through Internet content. You are likely to get greater results in a timelier manner, too. You just need to decide which method casts the best light upon your company and will bring you the most business in the long run.

Article Marketing Advantages

The firm iProspect has completed a study that suggests a full thirty-six percent of users consider the top ten listings returned in a search to be the best possible information available. A similar study was completed in 2002, and the results have greatly increased since. Searchers don’t always find what they want in the first search, but they will likely look on other search engines for the same information. Search engine optimization often displays the same information, and this gives a great advantage to those who use SEO marketing. This same study shows that sixty-two percent of users will click on the first page of results. You might be out of luck if your website doesn’t show up until a later page. If your website is after page three, it’s even more likely that you’re out of luck. Ninety percent of searchers abandon their search after three pages of search results.

Popularity of PPC

There are many attractive features to the pay per click model, with the greatest of these being how quickly you will see results. The moment your PPC ad goes up, you will start funneling more traffic to your website. As long as you keep up the payments for your ads and keep showing up ahead of your competition, you will see a significant rise in your page views. The problem is that a PPC campaign does not really offer anything of substance. You can enjoy the increase in traffic, but you are not really giving your potential customers a reason to return for business at a later date. The more people click on your site, too, the more you will pay for your advertising.

The type of search engine that you use for your PPC campaigns can directly affect your return on investment. Studies with Qudos Digital, an Internet marketing firm, show that Google will likely bring you the most traffic, while Bing and Yahoo are more likely to bring you a return on investment. If you want an effective campaign, you should have campaigns with each of these search engine sites.

Longevity of Your Campaign

A pay per click advertising campaign is likely to be short-lived. They can cost a great deal of money over the long term, so many people find there is not enough traffic to justify the expense. A PPC campaign offers a lot of traffic over the short term, and this can be helpful for a short time. If you are not receiving return visitors, you can see how it might be harmful in the long run.

Users that click on a PPC ad either click on an ad through a search engine instead of clicking on the search results they really wanted. The second type of user might believe that he or she is clicking on search engine results when instead they are clicking on an ad. Either way, the visitor will not receive the information that he or she was seeking.

If you use article marketing, your article could get your site listed among the top ten results in a search. Your articles will also give your customers something of value, which is very unlike a PPC campaign. You also will not need to renew your payments for your articles each month. Once you have published your articles to the Internet, they are searchable for the entire lifetime of your company. You could entirely forget that it exists, but it will still be out there, driving customers to your website. If you have taken the time to provide excellent content, then your customers will get something much more valuable than a simple advertisement.

You can sum up the advantages of SEO article marketing with a few statements. Article marketing provides useful information to your potential customers, as well as generating SEO content. You can control the image of your company’s projects with well-written article content. You require no additional technological resources to use article driven marketing. Article marketing will also not require continuing payments for your company to reap the rewards.

Concerns Regarding ROI

When you are paying money for a marketing campaign, your biggest concern will likely be the potential return on your investment. You can see the the ROI for a pay per click campaign can vary widely, depending on where you intend to run your campaign.

Blogger Jeff Majcher says that a formula to compare the differences between the returns for an SEO and a PPC campaign is complex. A campaign based on SEO articles can make a significant difference. A PPC program loses its value the moment you stop payment. If you want to continue getting the benefit of your pay per click campaign, you will need to continue paying for each visit to your site. When you use articles for marketing, you continue to reap the benefits long after the articles have been posted. You can continue a steady stream of article marketing or you can take several months off, but the work that has already been posted will drive traffic to your website indefinitely. You may not see results immediately as you would with PPC campaigns, but technology blogger Charles Linart maintains that SEO marketing provides a much better return on investment.

Pay per click ads do have their value. You can count on a PPC campaign to really boost your traffic in a short amount of time. You can also use the effectiveness of your search terms to research the nature of your visitors. Over the long term, however, you will probably find that the organic results that article marketing provide are a better choice for your marketing dollars.

About the Author

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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Newsletters In Internet Marketing – How They Help Give Your Campaign Power http://webmasterlibrary.gridlines.net/2011/05/16/newsletters-in-internet-marketing-how-they-help-give-your-campaign-power-2/ http://webmasterlibrary.gridlines.net/2011/05/16/newsletters-in-internet-marketing-how-they-help-give-your-campaign-power-2/#comments Mon, 16 May 2011 20:29:19 +0000 donna http://webmasterlibrary.gridlines.net/?p=779 [...]]]> by Celene Harrelson

One of the oldest forms of online marketing is the newsletter. Established internet marketers know the tremendous value of newsletters. First let’s clarify, who are these newsletter sending internet marketers? They are anyone who markets a product or service online. It’s that simple. From Affiliate Marketing; those who sell other peoples products or services and receive commissions for doing so, to Dog Trainers, to Information Marketers who sell information products to teach others ‘How to’ do a variety of things from html coding to scrapbooking, in a nutshell, anyone who does business online.

OK, you are new to all this, why would you want to go to all the trouble and extra work of writing a weekly or bi-weekly newsletter? What’s it going to do for your business? Will the effort be worth the return? The answer is yes, absolutely yes! A newsletter keeps you connected with your subscribers. It builds a relationship with them and helps you establish credibility. You will see that you have built trust with your clients and subscribers. It show’s them that everything from you doesn’t have to be a sales pitch. That doesn’t mean that you can’t throw in a related product or service for sale, just don’t make it all about the pitch. You want them to get used to seeing emails from you that don’t require their credit card. If ‘pitch’ emails are all you send, your subscriber will tune you out, delete before reading or unsubscribe altogether. That defeats the purpose. It also helps you build your brand.

Your readers become familiar with and recognize your branding. With a call to action like “Share this to 3 of your friends who also like___” -or- “If you found this information valuable please sent it to a friend”, then your branding is being distributed to others as well, which also helps you to increase your list.

Writing is not your forte’? It doesn’t have to be a lengthy newsletter. It can be about a ‘tip of the week’, ‘just wanted you to know’, ‘a special offer or bonus just for you’ or ‘thanks for being a valued customer’. Newsletters build a relationship with your reader. They feel like they are part of a community, like they know you a little. This in turn creates responsiveness. Responsiveness creates sales.

How should you format your newsletter; Text or HTML? Plain text is the easiest. If you can type an email, you can send a plain text newsletter. Text tends to get through the spam filters a bit easier, which is also plus. Maybe you feel unfamiliar with technology or feel like you should have an awesome newsletter design, auto responders such as AWeber provide a variety of good looking newsletter templates and automatically send your emails to your list for you at a cost even a beginner can afford. The cons of text are that you can’t use graphics, photos or logos in plain text. They are not as attractive and you can’t send clickable links in text newsletters. Clickable links result in more response and conversions.

HTML is short for Hyper Text Markup Language, the authoring language used to create documents on the World Wide Web. When you use HTML it makes the mail and websites you design more attractive. HTML newsletters are more appealing to the eye as well as enable consistent branding, i.e. the logo, graphics, color, photos, etc. that you use to represent your company. Another plus for HTML is clickable links. It is so much easier to click a link that takes you directly to the product, web page or offer, and you are much more likely to click that link than to copy and paste or type the address in the address bar. People tend to look for the easiest way.

So are you convinced that you should be sending out email newsletters? One of the more important ingredients in internet marketing is the newsletter

About the Author

Are you ready for a special tip from me…The Happypreneur’s purpose is to help women find joy and fulfillment working from home. http://thehappypreneur.com Watch “The Why Movie” and get your Free Report “7 Secrets To Work At Home Success For Women Over 50″ by clicking this link:

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Using Autoresponders To Maximise Sales And Profits From Your Email List http://webmasterlibrary.gridlines.net/2011/05/13/using-autoresponders-to-maximise-sales-and-profits-from-your-email-list/ http://webmasterlibrary.gridlines.net/2011/05/13/using-autoresponders-to-maximise-sales-and-profits-from-your-email-list/#comments Fri, 13 May 2011 20:27:29 +0000 donna http://webmasterlibrary.gridlines.net/?p=776 [...]]]> by Shirley Crichton

Do you know what autoresponders are, or how they can be used to maximise sales and profits from your email list? In this article, I’ll be looking at the basics of autoresponders and also giving some more in-depth ideas for using them most effectively.

So, let’s start at with “what is an autoresponder?”

At it’s simplest, an autoresponder is a pre-written and stored email that is sent in response to an action by someone on your website.

Autoresponders are the basic tool of Internet Marketing. They enable all your communications with your customers and prospects to be set up and programmed to run by themselves. Without them, you’d have to spend all your time emailing and you’d find it difficult to create a successful online business that relies on email marketing.

For example, if you have a contact box, you may initially send an instant automated message thanking people for their query, to let them know that you’ve received it and that you will reply soon. This sort of single response autoresponder will usually be included in your web hosting package and is easy to set up by following the webhost’s instructions.

The other common area where you will use autoresponders is when someone signs up to your email list, or buys or downloads something from your site. Again, you’ll send them some appropriate instant response, thanking them for their action. Only this time, because with these people will have been added to your email list, the response will come via your email list service, like Aweber.com.

Now, if you know how to use them most effectively, this is where autoresponders will pay huge dividends.

And here’s how. Whenever people join your list, I’m sure that you’ll send them a single thank you auto responder similar to your response for the contact query. And then maybe keep in touch from time to time by emailing your whole list with one-off updates or sales pitches.

This is a common approach and it completely misses the tremendous opportunity autoresponders offer for building a trusted and appreciated relationship with your list and improving your sales.

Now the way to take advantage of the true power of autoresponders to build this relationship and increase sales, is to set up a whole sequence of them on an ongoing basis, so that your list receive regular, interesting and engaging communications, that give them useful information and keep them looking forward to the next one.

This is where you build your relationship and position yourself as an authority, so that when you do make recommendations for your own or affiliate products, your recommendation will be best received.

You don’t have to set up all the autoresponders at once. For example, you might create three or four to go out in the first week or two after someone joins your list. Typically these would be thanking them and asking if they received whatever incentive you offered.

Then you can start the follow up series, maybe once every week or two, to continue and build upon your relationship.

The biggest advantage for you here is the time saving in contacting your list. Once you have created the autoresponders, you know that they will be delivered in the same sequence to everyone who joins your list and, by continually adding autoresponders, that sequence can go on as long as you want. You just create the autoresponder once and it goes to everyone who joins, at the right time, completely automatically.

An important point to remember here is that these autoresponders may be in use for years, so it’s essential to make them “evergreen”. That is, avoid mentioning anything that would date them. You can still use single emails to your whole list from time to time with relevant updates and this is how to send something current that you want them to know.

So that’s how to ensure maximum benefit from your use of autoresponder sequences. Now, for those with some experience, here’s an extra useful income generating tip, using Google Adsense.

From time to time, instead of your normal message, just send a short message asking people to click to a webpage you’ve set up with a useful article for them. Here, as well as the article, you can include relevant Adsense ads. Since the ads are related to the article topic, some people will click on them and you’ll get a no-cost bonus income. And, since this is part of your autoresponder sequence, it will run automatically as each person gets to that place in the sequence.

Isn’t that neat?

About the Author

Shirley Crichton is a UK information marketer, passionate about sharing what she has learnt with people new to this often confusing world . Do you want to learn more about getting your internet marketing business started and profitable? Claim your free and comprehensive 95-page report ‘ Online Marketing Made Easy’ at http://www.ShirleysOnlineMarketing.com to give yourself a head start.

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Information and facts about Linux webhosting http://webmasterlibrary.gridlines.net/2011/05/11/information-and-facts-about-linux-webhosting/ http://webmasterlibrary.gridlines.net/2011/05/11/information-and-facts-about-linux-webhosting/#comments Wed, 11 May 2011 20:18:29 +0000 donna http://webmasterlibrary.gridlines.net/?p=772 [...]]]> by Lisa Klyftpotatis

What on earth is Linux Hosting?

Linux Web Hosting enables a business to develop its web sites by utilizing the Linux Operating System. Using this platform for internet development gives companies the flexibility to take advantage of the best and most well-liked open-source technologies such as PHP, MySQL, Python, and XML. The Linux Website Hosting is an open-source alternative from the Unix Operating System.

Linux Web hosting and Unix Web Hosting are probably the most common budget allowed hosting platforms utilized these days. Linux web hosts and Linux web hosting companies are similar to Unix internet hosts. The inexpensive hosting industry has allowed Unix web hosts to offer enormous amounts of area in their web hosting plans with lots of set up features with Unix and Linux hosting.

Summary of Linux Hosting

Even though the terms are frequently utilized interchangeably to describe a single platform, Linux and Unix are actually two separate operating systems. What are the variations? When it comes to energy, performance and reliability, there are no significant differences. Unix will be the oldest working program and also the 1 to seriously affect all modern platforms running these days, including Microsoft Windows and Apple’s Mac OS X especially. It’s the system from which Linux was derived, an open-source version produced by student Linus Torvalds and presently one of the most widely utilized operating methods within the web hosting atmosphere.

Enhanced Usability and Ease of Use

Linux hosting is prevalent on the market, but there was a time when it had been limited to a certain group of customers. In the starting, it had been primarily utilized on academic level prior to becoming incorporated into the company environment and utilized in similar fashion as Unix. About this time, only skilled administrators could thrive using the platform because of its complexities.

However, Linux hosting and the program in common grew more well-liked. These days, builders and hosting companies are equipped with all of the tools required to make this platform just about as simple to make use of as the user-friendly Windows program. However, if you have the know-how, you can get probably the most out of Linux by managing your website via the Shell’s command line interface.

Unparalleled Stability, Security and Reliability

Like numerous other Unix-based solutions, Linux hosting includes a reputation for supplying the utmost in stability and reliability. Using the proper configurations along with a premium piece of hardware, this platform can run for extremely long periods of time without needing to be rebooted for maintenance or technical problems. This really is because similar to Unix, Linux has the ability to harness the processing power from the pc on which it is installed, producing unrivaled performance.

Whilst extremely touted as among the most stable and reliable systems, the output you receive from the platform all depends upon the underlying infrastructure and also the hosting provider itself. And although Linux is normally more secure, improper configurations of Apache or PHP could make it just as susceptible as any other program.

Extremely Functional

The functionality of Linux hosting could be attributed to the ability to create the most of the hardware, but its superb compatibility plays a significant function also. It offers a higher variety of support for programming languages than nearly any other operation program. Some of the most common languages it supports are C, C++, Perl, PHP, Python and Ruby to name a few. It’s also compatible with widely SQL databases from the open-source variety, like Postgre SQL and also the business top MySQL Server. When combined, these powerful elements permit customers to create dynamic, data-driven, interactive web site that greatly surpass the performance of traditional static HTML web pages.

Price Efficient

In most instances, Linux hosting is notably less expensive than solutions designed on the Microsoft Windows platform. This is simply because under the GNU GPL (Common Public License), it is an open-source software program application that can be freely distributed. Although not all versions are totally free, distributions such as CentOS, Debian and OpenSUSE are, therefore generating Linux hosting a solution that is obviously the most affordable in the marketplace. And whilst Unix is not an open-source and freely distributed operating system, complete support for your same open-source technologies means it is usually equally affordable and almost usually cheaper than Windows.

Why Choose Linux Hosting?

There are many factors to go for a Linux hosting plan. It’s the most widespread working program platform within the hosting realm and largely supported by the development community which makes the internet go round. In the right setup, Linux and Unix can both provide you with probably the most stable and secure atmosphere, delivering a level of efficiency that’s tough to match by a few of most revered commercial products.

Perhaps the greatest benefit is that is doesn’t make any difference what working program you have running on your individual pc; you are able to nonetheless select a Linux or Unix hosting package and preserve your website directly from your internet browser.

About the Author

Lisa is a professional happy to offer advice about web hosting and internet services generally. To learn more concerning dedikerad server kindly visit our internet site.

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How to Make a Good Web Design for Church Websites http://webmasterlibrary.gridlines.net/2011/05/09/how-to-make-a-good-web-design-for-church-websites/ http://webmasterlibrary.gridlines.net/2011/05/09/how-to-make-a-good-web-design-for-church-websites/#comments Mon, 09 May 2011 20:16:50 +0000 donna http://webmasterlibrary.gridlines.net/?p=770 [...]]]> by Brett C Payne

Web design for church is somewhat identical, yet significantly different from other websites. You are a representation of a faith and a religion, to begin with, so as a rule you need to be impeccable as to your niche classification. Not that you should become conservative for the sake of stereotypes, but if you wish to compel others in a positive way, you have to save your testimony. Walk your talk, in other words. So, the plan and lay-out of your website should likewise be thoroughly planned to guarantee that you create something perfect out of a highly distinguished advocacy. Here are various things you have to bear in mind when undergoing such pursuit.

1. Keep the lay-out basic. This is one highly significant criterion. Web design for church should not in any way be loud and flowery, nor too colorful and bright. Your visitors would not in any way believe you are a church if your settings don’t actually look like one. Keep your background colors delicate, and your font text to normal. Don’t get too artistic by varying font sizes for each classification of your site. It doesn’t work that way. People couldn’t evidently get to what you’re saying if they’re too disturbed with the visuals, so keep it soft with the colors and font sizes. Be certain to make use of the similar theme all throughout the pages of your site so that people don’t get confused whether they landed at a different page or what.

2. Update routinely. Another impeccable feature you shouldn’t disregard in a web design for church is to make daily updates. Ideally, you may need to have a Twitter or Facebook account, where you may link your site, so that every time you have new posts, your friends and followers will know straight away. Now, it’s very important to supply fresh subject matter every day. In the active world of the Internet, any post older than 24 hours is considered ancient. Competition is all over, so if you don’t take time to be the best at what you do, you wouldn’t last long against your contemporaries. Not that you should go neck to neck with each church in your area, but the time you devote to your website ministry is proof enough of how dedicated you are in achieving your intentions. People will pick out the most excellent church, as much as possible.

3. Optimize your site. This can be a subjective concern in a web design for church. Optimization is a kind of Internet advertising, where you’re trading with competition. Of course, in one way or another, having a church website is furthermore a part of your church planting ministry, and naturally you’d like to influence as many people as you can. So, what greater way to do that than to get high ranks on search engine results pages. There are in reality a lot of aspects contained in search engine optimization that it may basically need another article simply to give an outline of all of the methods involved. The most excellent course to do that is to have as many back links as possible, and you can begin by selecting the correct keywords for your blog content.

So, a web design for church may not be very distinct from other websites, yet still precisely incomparable, in a way. Standards-wise that is. Competition among churches is unlike the worldly wise standards where you have to step on others in order to get to the top. As a matter of fact, getting back links from partner churches of the same group can likewise include to the caliber of your site. Though the most important thing of all is to be true to yourself. Don’t pretend to be something you’re not for the benefit of fascinating people, because if you do, that can lead to even larger disappointment on their part, and you will lose a possible disciple instead.


About the Author

To learn more about how you can have dramatic success with Web Design for Church, it’s important to learn everything you possibly can about the applications before you begin. Visit the following link and you’ll be taken to ChurchInsight for details on full solutions from industry expert, Brett Payne.

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