by Brian OConnell

Custom sites are exceptionally expensive. If you’re designing a custom accounting website design you know how easily the cost can spiral out of control. Fortunately there are a few basic trade secrets that can meaningfully shrink, or even obviate, your setup expenses.

Personally I suggest getting a template rather than investing in a custom design.

Once you’ve considered all your options and you’ve decided you really want your website to be unique, there are still a couple of great tricks for avoiding the expense and hassle of a $2000 to $3000 full blown custom website design. Consider modifying an existing template, or combining the best features of two or more existing templates to create a new, completely unique one.

It’s really easy to make an existing template look like a completely unique website design. More often all you need to do is change the header graphic to completely transform the entire look and feel of the site. You can see a picture or image on the top of a lot of accounting website designs. That picture can easily be replaced with one of your own. Other elements of the website are usually pretty easy to change also. Most websites use a technique called CSS, or cascading style sheets, that make it easy to change fonts and colors, and most content managers can even make changes to their navigation menus. Simple changes like this rarely cost more than $300 (usually much less).

Alternately you might want to try combining two or more existing templates into a new, completely unique design. That is exactly what Bernstein Rosen & Company CPAs PC requested with their firm’s website.

On the Bernstein job the first website design had a graphic element they really liked. It showed a stylized image people building a brightly colored puzzle-bridge to a “platform of success”. The accounting firm worked with us on changing the graphic to better suit the companies existing marketing efforts. They resized it, repositioned it, and subdued the colors, changing them to better match the company’s trademark blue.

They felt the overall structure of this particular style was too simplistic. Instead they chose a different template as a guide to frame the rest of the site. When it was done it had the elegance the firm had been looking for, but it also retained the “movement” of the puzzle graphic. This gave the whole design a perfect touch of fun.

The final result was mind boggling. It really looks and feels different, and it cost Bernstein a portion of what they would have had to pay for a pure custom accounting website design.

For nearly all small local firms a standard template is good enough. As your business develops, and as your clientele becomes more sophisticated you might feel a need to get an accounting website design that more meticulously represents your private brand. When this time arrives remember, you don’t need to start from scratch to get a singular website that corresponds to the rest of your practice’s design scheme.

About the Author

Brian O’Connell is the owner and founder of CPA Site Solutions, one of North America’s largest web companies oriented exclusively to accounting website design.


by Nicole Smith

Putting together a a powerful online store site is not as straight forward as installing some random shopping cart software and adding products into it’s database. While that’s a start, the end result and success of such business project is determined by very careful preparation, specifically if the resources is small and we want the website operational in reasonably short terms. A value efficient, and absolutely applicable in most circumstances, option, is selecting an open-source commerce application program and a good shopping template for it.

Let’s pretend we have already made the decision what kind of item(s) we are going to provide on our site. The following wise consideration should be picking the most appropriate and cost-effective shopping cart software. But in practice it’s even more suitable if we go a bit further and choose our style and design first, in the form of a premium shopping cart template! Why we should come to terms with that step first? Well, there are a few recognized, robust, and proven shopping cart platforms – some of the most favored examples these days include Magento, OpenCart, Prestashop and Shopify. Please note: Shopify is in fact not open-source, but a paid web product. We mention it here because it’s extremely popular and suitable for not so-experienced owners of Internet stores.

And this is the motive we really should actually start by choosing the ecommerce template – each one of the above outlined shopping carts has a different selection of ready-made themes we can choose from. In particular, Magento offers the greatest choice of them, considering it’s currently the most popular and powerful ecommerce software and has a big and established community. So we should take our time and browse the available themes – both free and premium. A good premium design would pretty much give an idea about the features and possibilities of the particular shopping cart software. And so our template choice would help us determine which platform would be best for our e-store..

While deciding upon the best layout for our product line, the following requirements would help us review each theme, no matter if it’s available for free or offered on the premium themes market:

1) Does the design overpower the items? Every ecommerce site should put the focus on it’s products, not on the artistic talents of the web designer. We don’t want our website visitor’s attention drawn to the colorful background for instance. We expect them to be mostly intrigued in our products and the design should only assist, and if possible – enhance their attraction as prospective purchasers.

2) Is the website navigation handy and simple to use? We should allow for our visitors to locate what they want in the quickest way possible. We don’t want him or her lost amongst our product categories.

3) Is the template brandable? Can we effortlessly place our company logo and alter it’s styles to match our web identity?

4) Does the general style complement our items? Is the feeling it suggests applicable to the products we are offering for sale?

5) Is the checkout process simple and easy enough? If it requires too many steps and distracting user interface alternatives, the end user might forget about his/her primary objective – to purchase the item he/she wants and give up the cart with the still unpurchased products. We certainly would like to prevent that probability and do our best to guide them through the process in the most convenient and most enjoyable way possible!

About the Author

Our Site specialize only in professional Shopping Templates for your store.


by Dheeraj Prakash

Ever since the introduction of content management systems, managing the content of websites has become a lot easier. With the help of various CMS available like WordPress, Joomla etc one can easily manage, edit, publish and update the content of a website without any professional help. One need not have any technical knowledge or coding knowledge to work with a content management system. You can easily manage the content via a back-end system. These CMS are very advantageous and offer a lot of features to empower a website with lots of functionalities. Discussed below are some of the promising open source CMS.

WordPress: It is a powerful and extremely easy to use content management system. It was initially designed to be a blogging platform. However, it gained immense popularity and was customised into a powerful CMS. It is a full standard compliant CMS proving HTML and W3C validation. WordPress Development ensures interoperability with browsers and compatibility with future tools. It is easy to install and update. It provides full user registration by which you can allow people to register and maintain profiles and leave authenticated comments on your blog. It comes with full spam protection. Tools like integrated black list and open proxy checker help to manage and eliminate comment spam on your blog.

Drupal: It is a modular framework and CMS written in PHP. It is suitable for all websites, small and personal blogs, corporate and political websites. It has a large number of modules which help to develop and organise content with ease. It provides interfaces in local languages. It also provides you the flexibility to revert to your older version. Drupal Design provides clean and search engine friendly web pages. It provides highly accurate statistics and reports to administrators.

Joomla: It is an award winning CMS which helps you to build a powerful website. Because of its ease-of-use and extensibility it has gained immense popularity. It has user friendly features with plenty of power. It has a registration system that allows users to configure personal options. It offers nine user groups with various types of permissions on what users are allowed to access, edit, publish and administrate. It has international support for many world languages and UTF-8 encoding. Its banner management allows you to set up banners on your website. It also offers features like polls and search. You can create polls with multiple features. You can help navigate users to most important search items. Joomla development is the best way to trigger the success rate of your online business. The Joomla developers community works consistently to improvise Joomla features for best results

Frog CMS: It is another open source CMS which offers common advantages based on the well known PHP/mySQL pair. One of its biggest features is that it provides simple hierarchical structured page creation and navigation. It has drag and drop page reordering. It provides flexible page content with reusable “snippets” (header, footer), or sidebar, or extended (custom fields) content. It has a lightweight code with many functions available as “plug-ins”, including file-management, comment forms etc.

SilverStripe: This CMS provides an out of the box web-based administration panel that enables users to make modifications to parts of the website, which includes a WYSIWYG website editor. It is based on Sapphire, a PHP web application framework. It has- an extensible web application interface, drag-and-drop tree-based navigation structure, multiple templates per page, full text search and RSS feeds etc.

Mambo: This is an award winning CMS that can be used for everything from simple websites to complex corporate applications. It is simple, easy to install and provides unparalleled flexibility. It supports multiple languages and is fully customisable. It is preferred to empower government portals, corporate intranets and extranets, e-commerce sites and many more.


About the Author

Pixelcrayons offers best CMS Web Design & development services & content management system solutions at affordable price. Hire professional Joomla Developers at PixelCrayons.

WRL Blog Update

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May 012011


It has become more and more difficult to find articles to post on this blog.

For the last year, I’ve posted some that really weren’t up to the standard I’d like, but if I didn’t lower the bar, there would be virtually no articles to post.

After a year of this, I’ve decided that enough is enough. I’ve still got some articles in reserve that I will post, but after that, posting to WRL (in its current incarnation) will discontinue. I wish that wasn’t the case, but scanning 300+ articles a week to get only three or four that are post-worthy just isn’t a good use of my time or this blog’s.

What will become of WRL? At this point I don’t know. There are hundreds of articles in the archives, so I doubt I would delete the blog, but what its future will be, I just have no clue.

So stay tuned. There’s still nearly a month’s worth of articles that will be posted, and I’ll post later about what will be done with this blog.


by Celene Harrelson

One of the oldest forms of online marketing is the newsletter. Established internet marketers know the tremendous value of newsletters. First let’s clarify, who are these newsletter sending internet marketers? They are anyone who markets a product or service online. It’s that simple. From Affiliate Marketing; those who sell other peoples products or services and receive commissions for doing so, to Dog Trainers, to Information Marketers who sell information products to teach others ‘How to’ do a variety of things from html coding to scrapbooking, in a nutshell, anyone who does business online.

OK, you are new to all this, why would you want to go to all the trouble and extra work of writing a weekly or bi-weekly newsletter? What’s it going to do for your business? Will the effort be worth the return? The answer is yes, absolutely yes! A newsletter keeps you connected with your subscribers. It builds a relationship with them and helps you establish credibility. You will see that you have built trust with your clients and subscribers. It show’s them that everything from you doesn’t have to be a sales pitch. That doesn’t mean that you can’t throw in a related product or service for sale, just don’t make it all about the pitch. You want them to get used to seeing emails from you that don’t require their credit card. If ‘pitch’ emails are all you send, your subscriber will tune you out, delete before reading or unsubscribe altogether. That defeats the purpose. It also helps you build your brand.

Your readers become familiar with and recognize your branding. With a call to action like “Share this to 3 of your friends who also like___” -or- “If you found this information valuable please sent it to a friend”, then your branding is being distributed to others as well, which also helps you to increase your list.

Writing is not your forte’? It doesn’t have to be a lengthy newsletter. It can be about a ‘tip of the week’, ‘just wanted you to know’, ‘a special offer or bonus just for you’ or ‘thanks for being a valued customer’. Newsletters build a relationship with your reader. They feel like they are part of a community, like they know you a little. This in turn creates responsiveness. Responsiveness creates sales.

How should you format your newsletter; Text or HTML? Plain text is the easiest. If you can type an email, you can send a plain text newsletter. Text tends to get through the spam filters a bit easier, which is also plus. Maybe you feel unfamiliar with technology or feel like you should have an awesome newsletter design, auto responders such as AWeber provide a variety of good looking newsletter templates and automatically send your emails to your list for you at a cost even a beginner can afford. The cons of text are that you can’t use graphics, photos or logos in plain text. They are not as attractive and you can’t send clickable links in text newsletters. Clickable links result in more response and conversions.

HTML is short for Hyper Text Markup Language, the authoring language used to create documents on the World Wide Web. When you use HTML it makes the mail and websites you design more attractive. HTML newsletters are more appealing to the eye as well as enable consistent branding, i.e. the logo, graphics, color, photos, etc. that you use to represent your company. Another plus for HTML is clickable links. It is so much easier to click a link that takes you directly to the product, web page or offer, and you are much more likely to click that link than to copy and paste or type the address in the address bar. People tend to look for the easiest way.

So are you convinced that you should be sending out email newsletters? One of the more important ingredients in internet marketing is the newsletter

About the Author

Are you ready for a special tip from me…The Happypreneur’s purpose is to help women find joy and fulfillment working from home. Watch “The Why Movie” and get your Free Report “7 Secrets To Work At Home Success For Women Over 50″ by clicking this link:


by Ken Marshall

Your customers trust you. If they did not they would not remain your clients, so it’s critical that you do everything you can to sustain that trust. Imperative to this relationship is information protection. Design your your accounting website design to help you reinforce that relationship. Many of your customers aren’t savvy about internet security, which means to be sure their personal information really safe and sound you’re going to want at least a perfunctory familiarity with the security features on your website.

Assuming the office is properly secured (network restricted to local IP, doors locked, alarm system, etc.) the weakest spot in an accounting firm’s security is during the transfer of data to and from your clients. Email is a huge security issue. Email communications are perhaps the biggest security problem your firm has.

Email is BAD. Don’t allow your clients and staff to email confidential information.

The problem with email is that much of the process occurs outside your control. When you send an email it doesn’t go straight to the recipient. Messages are routed through an vast network of mail servers. By the time it reaches it’s destination it’s likely passed through a dozen or so third party servers. If any of these mail servers are hacked along the way, and mail servers are a favorite target of malicious hackers, your email could wind up being intercepted. The biggest risk by far is identity theft, but all manner of dubious persons can benefit from this type of information.

There are ways to make it harder to open the file. Passwords and encryption can slow a hacker down, but it won’t necessarily stop one.

Your accounting website design can almost completely eliminate the risk of this type of attack.

Include a Secure File Transfer feature. When you transfer a file using this type of FTP protocol you can connect directly to the web server, bypassing the outside servers that email depends on. FTP folders can be password protected for each client. Only you and the client you specify will be able to access it. Throw a layer of encryption on top of this and not even your ISP will be able to identify the contents of the transfer! In a perfect world you can even store the data on the web server in an encrypted format making the system suitable for long-term document storage.

A lot of your clients will be nervous about using the internet to send and store files. If you have a basic knowledge of these systems it will go a long way to easing their concerns, so here are a few of the basics…

A favorite method of hacking passwords is called “brute force”. This can be easily foiled by adding a time-out function to the login that shuts down the account for a half hour or so if a login attempt fails. If a hacker writes a simple script that runs every possible permutation of a password until it hits the right one a thirty minute delay every three checks will slow him down more than enough to make this tactic useless. The longer your password is the more secure it is. The absolute minimum safe password length is eight characters, and passwords should be alphanumeric (containing a mix of letters and numbers). Human beings are the most common cause of compromised passwords. Hackers call this “social engineering”. Don’t share your passwords, and if you must write them down keep them locked up where your staff and clients can’t access them when you’re not in the office.

Security Certificates
Security certificates are central to online encryption. They store the keys used to decrypt online data. Make sure you get your security certificate from a trusted source and you keep it up to date or your users will receive warnings from their browsers when they try to use it.

These are encryption protocols. The first, “Secure Socket Layer” is an older protocol. It’s still widely used, though. The second commonly found encryption protocol is much newer. The adoption of “Transport Layer Security” has been slow because many offices use older equipment or unsupported applications that are incompatible with it. There is very little real difference between them. TLS has made some technical improvements, but the details are too technical to explain here. There is a third type called PCT, or “Private Communications Transport” that is relatively unused.

SAS 70
This is an accounting industry standard managed by the AICPA. It’s a simple auditing statement. It’s not just industry self-policing, though. Publicly traded accounting firms must be SAS 70 certified by law. Certification indicates that the firm has been audited and approved.

Gramm-Leach-Bliley Act
Also known as the “Financial Services Modernization Act”, this law includes rules that govern the privacy standards of all financial institutions which by definition includes any business that prepares tax returns. The GLB mandates all accounting practices to establish a formal information security plan, assign an employee to manage security, investigate security procedures of all departments with access to customer files, produce a continuing plan to keep watch over data security, and keep these processes current with changing technology.

About the Author

Kenny Marshall is a marketing guru and former Officer of CPA Site Solutions, one of the country’s most successful website firms dedicated exclusively to accounting website design.


by Aileen Gallagher

As is the case with many advances in internet marketing technology, email marketing strategies can provide a steady flow of solid leads. However, it is important to do your due diligence on email campaign software before you choose, in order that you choose the one that suits your business needs best, and will allow you to leverage it to the maximum.

In the highly competitive marketplace that we find ourselves in now, you have to take advantage of every marketing opportunity available. Every dollar you spend on these efforts must pay you back many-fold or they aren’t worth the time and money spent on them. With the right email campaign software, you can put your best efforts to work for your benefit and that of your business.

Fortunately, using email campaign software available today, you can effectively manage your email marketing effectively and efficiently, from maintaining prospects to tracing all the way forward to the ultimate sale, the entire pathway from the beginning to the future of a sales relationship.

Sending out a message isn’t all there is to an email promotional campaign. There’s the management of auto responders, follow up, and closing of the sale. And with the right email marketing software, you can keep track of every step of the sales process.

Common brands of software that can help you maximize your internet marketing success include:

ActiveCampaign–A popular brand of software that guides you through the complete process, from beginning to end, helping you to manage your efforts, with as much or as little hands-on time as you desire. Unlike many programs, ActiveCampaign allows you the option of using the consulting services of the vendor to augment or replace your work, maximizing their expertise as well as yours.

JangoMail–Features of JangoMail include everything from composing your email to linking your email to your mailing database, email delivery, and giving you the ability to analyze the data you send as well as receive as a result of your campaign with auto responders. JangoMail also offers a host of services in addition to their software, including 24-hour tech support, one of the most advanced personalization services available, foreign language capabilities, the ability to connect with external databases, and much more.

CampaignMonitor–Is built specifically for web designers to help their clients with email campaigns that are not only useful, but beautiful as well. CampaignMonitor helps do the work for web designers, along with packing the professional design punch that an effective campaign needs to be successful. And not only can you manage your campaign as it runs, but there’s even an option that can let you monitor what is happening with your campaign via your iPhone or other remote device.

Arial Software–If you want more than just a burst email promotion, try an e-mail in the form of a newsletter that’s sent to each recipient. That’s just one of the benefits offered by Arial Software, which offers a number of different software products that can manage your campaign, in segments or comprehensively–your choice.

From my own experience, my choice of email campaign software is Aweber. After having been swayed to try out other competitors, I decided to stay with Aweber. There are a number of reasons for this. The training videos that they provide are excellent. They help you to easily learn about some of the more advanced features of the software.

Aweber provides great support and a user-friendly interface, so it’s brilliant for beginners as well. There are unlimited auto responders, campaigns follow-ups and broadcasts allowed. It’s a great tool for building a list. But probably, the feature that I like best is the ease-of-use of its tracking facility. It enables you to check to see if your emails are being opened, and which links are actually being clicked. It’s a brilliant tool for everyone working online.

Regardless of the tool you choose, email campaign software is absolutely essential for any internet marketer or online entrepreneur who wants to semi-automate the process of bringing prospects through your sales funnel, or maintaining regular content with current clients.

About the Author

Aileen Gallagher is an experienced and successful Internet Marketer who provides leading internet marketing training for newbies through to the more experienced. She is a founding member os the Six Figure Mentors and is an associate of YourNetBiz.


by Cedric Welsch

If you are doing business on the internet, then it is most likely that you have a website setup for that business. In order for your business to grow and produce more profits, you need to be able to market your website well. The most effective method of marketing a website on the internet is by getting it listed on top of the search engine results pages. The entire process of ranking websites on the search engines is called Search Engine Optimization.

Search engine optimization or SEO as a whole involves a lot of stages, and one of the most important processes included during the initial stages of SEO is called keyword research. This is the process where you determine the right set of terms, words, phrases, or keywords that your website should and needs to be ranked for. Keyword research is extremely important simply because your entire SEO campaign will be mainly revolving around the set of keywords that you will come up with. Meaning, if you happen to come up with the wrong set of keywords, then your entire SEO campaign can lead to being nothing but futile. On the other hand, if you are able to come up with the best set of keywords to rank for, then that could only result to substantial profits for your business.

Here are some very important steps you need to consider when conducting keyword research for your website:

Step 1: Before you even think of doing keyword research, you first need to make sure that you are very well familiar and inclined with the niche that your business is specifically categorized under. See how huge the niche of your business is, examine the behavior of its market, and do a slight analysis on how tough the competition is, around it.

Step 2: Research all the possible root terms that are related around the niche of your business. Then from the collection of all the root terms you have gathered, select the terms that you think are most relevant to your exact business.

Step 3: Once you have successfully created a short list of the best qualified root terms that you think are most relevant to your business, be ready to perform a keyword research on each individual term on that list.

Step 4: Now that you have a long list of keywords, you can fine tune your keyword research activity even further by determining the most specific keywords directly related to the products or services that your business offers.

Step 5: To fine tune your keyword research at an even higher level, you can now combine your list of keywords that are directly related with your business products or services to those group of much broader keywords that are relevant to your business in a general point of view.

By this stage, be prepared to uncover the best set of ultra targeted keywords that will be most qualified for you to target when ranking your business website on top of the search engine results pages. These 5 steps on performing keyword research can further be expanded if you are just willing to be more creative in coming up with the best set of keywords to rank for with your business website.

About the Author

Seek the assistance of a freelance seo to rank your site on the search engines. A freelance seo writer will provide the needed content you need.

Blog vacation

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Apr 062011

In case you just found us and didn’t come over from the old site on Blogger:

The WRL will be on vacation from April 11 – April 23, 2011.  Article posting will resume on Monday, April 25.


by Troy Mellema

in Publishing / Writing Articles (submitted 2011-01-30)

Web marketing is growing by leaps and bounds, and there are several ways to gain visibility for your company online. The two biggest options seem to be pay per click marketing or article marketing. There are several experts in each camp, and the debate is pretty heated regarding which campaign type shows the best results. Pay per click marketing is definitely a paid marketing technique, while article marketing relies on more natural results. With SEO articles, your goal is to get your company’s website to appear in the top search engine results for several different keyword combinations. It involves linkbuilding as well as providing important content for your potential customers. One requires more money, while the other requires time and patience. So which one is better? Is there a clear winner between the two advertising methods?

You can select studies that will show you the results for both marketing campaigns, but these are not usually helpful. Many will claim that PPC marketing is the best choice, while just as many will also stand behind article marketing. You will probably find that the companies who sponsored the studies already had a favorite, and the results will reflect that. For instance, the IAB, or Interactive Business Bureau, and ComScore studies are often sponsored by companies that influence the results. There is a great amount of trust in the results from these studies, but you must really take into account that a study sponsored by a PPC company will always report that PPC advertising is the best idea.

There are actually several factors that you will need to consider before you can make a truly informed decision. There is proof that both the PPC and the SEO campaigns will work. The question is not which one will work; the question is which will work better for your needs. You will need to understand the criteria for each before you can make an informed decision. There are three main factors, including cost effectiveness, conversion to sale ratio, and click-through rates. Only by studying how each of these factors can benefit your business will you come to the conclusion of which campaign will work better for you.

How It All Works

You are relying on potential customers to seek out information that will direct them to your products or services. Each time they enter search terms in a search engine, they are rewarded with several results. Often, the top ten results are the only ones that particular consumer will see. In addition to these ten search results on the first page, there are also PPC ads to the side of the search and across the top. These ads are returned according to search terms, too, so they are quite relevant to the customer’s needs. However, most searchers feel that the content results, those returned by the search engine, are “real” and will often click those before looking at PPC ads. The problem is that you need to figure out how to get your website to rank in those top ten results, whatever the keywords might be, and there are a lot of factors that go into making that happen.

A natural search requires no fees, while PPC ads require payment every time someone clicks on your ad. The companies that can pay the most money will see their PPC ads placed at the top every time, which means you could find yourself with some serious competition from corporations that have more money to spend on their pay per click campaigns. With article marketing, you need not pay a fee to list your articles, and you can be sure that your customers are getting valuable content each time they conduct a search.

Your potential customers may not want PPC ads at all. In fact, many consumers will stop clicking on PPC ads after the first few searches if the results are not what they’re seeking. These customers will, however, continue to search through the natural results, or the actual web content returned in an Internet search, until they find the content they desire. Even those who agree with pay per click marketing campaigns will agree that there is not a lot of substance to offer potential customers. In fact, many people have found that the words used to draw in customers with PPC ads are often misleading or even dishonest. If you customers are looking for valuable information, they will likely be offended if they click on a PPC ad and are taken directly to a sales page. For potential customers that are determined to make their own decisions, this will be extremely frustrating.

When you choose article marketing, on the other hand, you are immediately providing your customers with valuable information that may help them make a decision. These are not ideal for immediate results, and can in fact take quite some time to really pay off, but the long-term effects on your marketing are undeniable. Your customers will see that you are not necessarily trying to sell, but are rather trying to inform so that he or she can use the information whenever necessary. You can provide detail and make important points with article marketing, while PPC ads don’t really contribute much of anything. You might get someone who’s in a hurry to click on your ads, but it’s the serious customers who will read your articles and remember you for later.

The question is not necessarily which choice is better; it’s more a question of which choice is better for your particular needs. If you are looking for something that will give you a huge number of results within a very short period of time, then PPC may be exactly what you need. If, however, you have the time to dedicate to building a solid marketing system that relies on quality of information, SEO articles are your best choice.

Marketing with Pay Per Click

There are advantages to pay per click marketing, with the most significant benefit being nearly instant results. The moment you pay your money, your ads will be found on search engine. SEO results take time, and you might need something as soon as possible. Your PPC ad could be all it takes to get the visitors that you need.

Pay per click really does have great conversion rates, too, according to ComScore. 18.3% of searchers click on paid ads, while only 4.3% click through the organic search results, according the study. ComScore also maintains that 1.4% of these visitors will be converted into sales with PPC ads, while only there is only a .6% conversion rate for the search engine optimization articles.

Marketing with Organic SEO

Most consumers who conduct an Internet search will only read the first three pages of results when they are looking for information. These searchers are more likely to click on the returned search results rather than a PPC ad. These articles will also be available indefinitely, while the ads will disappear the moment you stop paying for them. Theoretically, your articles could bring you new customers forever.

There are reputable sources that tout article marketing as the wise choice. iProspect and Webxico maintain that 77% of search engine users will choose the organic results over the ads listed at the top and sides of the page. These studies also say that conversion rates for article marketing is 25% higher than pay per click.

Making the Right Choice

What you must consider when choosing between the two is not the cost or the performance, but the longevity. With pay per click ads, you will lay out a great deal of money, but you will also see a huge surge in traffic immediately. Managing these campaigns can be pretty intense and take up a lot of time, because you must figure out how to turn those visits into sales and how to keep these customers returning at a later date.

You will need to continually pay to keep the same results flowing in. Unless you have deep pockets for advertising, you will see that it’s nearly impossible to keep up with your campaign. Once you withdraw the funds from your PPC campaign, your ads will disappear as well, and with them, the hopes of driving more traffic to your website.

With article marketing, you do have to give up the immediate results that you could see with PPC, but you gain the trust of your customers in return. People are becoming more and more likely to ignore pay per click items in favor of articles that will give them the information that they need. People are also becoming more and more Internet savvy, which means they are less likely to trust everything that they read online. With article marketing, you have the chance to really prove to your customers and potential clients that you know your industry. It will take time, but you will begin to see results, and those results will last much longer than any you might receive with PPC ads.

The difference between the cost is also something you should consider. Pay per click can be expensive, and only gets more costly the more people click on your ads. You will be competing with thousands of other companies for those top spots, which will also take a toll on your advertising budget. The moment you pull the plug on those advertising dollars, it all goes away. Article marketing will cost you next to nothing, unless you want to hire a professional to provide you with well-written content. Once they are in the article directories, they will stay there indefinitely. If cost is the issue, there is certainly a clear winner.

Determining Return on Investment

When determining the return on your investment, it really depends on what you see as a return. If you consider instant traffic to your website the return that you were looking for, then PPC ads will certainly offer that. Initially, PPC ads will bring you great numbers of visitors, but these numbers will fade. You will find that you are soon paying more per paying customer than the ads are worth.

There is a slower return with article marketing, but there are other things to consider before discounting SEO writing. First of all, your actually monetary investment does not need to be large at all. Secondly, once your investment does start paying off, it will never stop. Your articles will always be out there driving more visitors to your site and convincing customers that you’re an expert in your field.

There are convincing studies that show the return on investment with organic search results are more consistent than those with pay per click, as well. Gord Hotchkiss breaks it down with some pretty impressive numbers. If there are fifty high traffic search terms, there are 2.8 million searches for these each month. That would equal 456,000 visitors for PPC and 153,000 visitors from article marketing, according to ComScore’s statistics. The cost for these 456,000 PPC visitors equals around $500,000 with a cost per click of $1.18. SEO companies, even the most expensive ones, will only charge around $10,000 per month. This means that the cost per click on your articles averages about $.07. Even if you consider that PPC often has a higher conversion rate, you will still pay nearly $150 per person. Compare this to the 611 people who will visit because of your article marketing, which will only cost you around $16 per person. You are also likely to see a higher quality of customers and your articles will always generate traffic for you.

Keep in mind that PPC traffic will often leave as soon as they land on your site. Even if you do see a higher than normal conversion rate, you will still have to pay for all of those visitors that just stopped in long enough to charge you for the click. Article marketing will bring you customers over and over again without ever charging you for the additional clicks.

Article marketing is a one-time investment. You find someone to create some great content, put it out there for your customers to find, and your job is done. With pay per click, you will keep paying and keep paying, with little more to show for your efforts than a drained advertising budget and puffed up traffic numbers.


About the Author

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.


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